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★全面分析貝佐斯溝通技巧的第一本書★★《圖書館雜誌》星級好評推薦★ 面對AI時代，「溝通」是難以被取代的能力向貝佐斯學溝通，增進個人價值，打造成功的飛輪！ LinkedIn在對4,000名專業人資經理進行調查後發現，「溝通技巧」在任何領域絕對是必要的技能。 不論你是學生、企業家、高階經理人、領導者或商務專業人士，一旦你的寫作與說話技巧有了穩健的基礎，你會發現這些技巧就像亞馬遜的「飛輪」一樣，能創造擋不住的成功循環！ 本書著重於亞馬遜成長故事中不被了解的部分，也是對你的人生和事業成功非常重要的主題：溝通。書中揭示了貝佐斯帶動亞馬遜驚人成長的溝通策略，包括寫作、簡報和演說、激勵團隊，以及吸引客戶的方式。 ◎透過本書可學到－「簡單」就是致勝的超能力－寫出好文章的七個訣竅－使用譬喻和類比來表達想法－透過三幕劇的結構說出好故事－撰寫「模擬新聞稿」來逆向工作－從三個面向來強化演說技巧－像貝佐斯一樣打造出傳教士團隊－透過象徵符號傳達遠大的構想－利用數據來說出吸引人的故事－以「一頁架構」清楚表達 ◎本書特色1.探討各種溝通技巧，包括寫作、簡報和演說、帶領團隊、吸引顧客等2.以貝佐斯和亞馬遜為主軸，但亦納入各種例子，包括股神巴菲特、蘋果賈伯斯等，讀者可學習到多位成功人士的溝通技巧3.作者身為溝通教練，也在書中特別安排「訓練方法」，讀者可自行做練習，以提升溝通能力

The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like TEDAward-winning biographer Walter Isaacson is often asked who, of the people living today, would he consider to be in the same league as the innovators he’s profiled: Leonardo da Vinci, Albert Einstein, Steve Jobs.Isaacson’s answer? Jeff Bezos.The Amazon founder shares the traits that made Isaacson’s innovators irresistible subjects. These qualities include a passionate curiosity, fervent imagination, and a child-like sense of wonder. Bezos also has an intense “personal passion” for skills that he requires Amazonians to learn: writing, communication, and storytelling.Now, in The Bezos Blueprint, readers will learn the communication secrets of the world’s greatest salesman. They will learn how to:· Write with the ‘clarity of angels singing.’· Pitch ideas through story.· Deliver messages that stick.Bezos was ahead of his time. Now it’s your time to sharpen your writing