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4筆商品,1/1頁
The Global Dynamics of News—Studies in International News Coverage and News Agendas
作者:Abbas Malek (EDT); Anandam P. Kavoori (EDT)  出版社:Greenwood Pub Group  出版日:1999/11/01 裝訂:精裝
The Global Dynamics of News is an attempt to locate the study of news-perhaps the genre best epitomizing the process of media globalization-within contemporary debate about news flow, transnational me
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Global Perspectives on Health Communication in the Age of Social Media
作者:Seif Sekalala (EDT); Brandon C. Niezgoda (EDT)  出版社:Medical Info Science Reference  出版日:2018/01/24 裝訂:精裝
"This book presents research findings related to the dynamics of discussions, narratives, discourses, controversies, and news about illness, and pain & suffering as witnessed in a variety of patient p
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Driving Innovation:Intellectual Property Strategies for a Dynamic World
90折
作者:Michael A. Gollin  出版社:Cambridge Univ Pr  出版日:2008/02/04 裝訂:平裝
How does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply to all innovation communities, including industry, non-profit institutions, and developing countries. Further, it draws on the author's broad experience, news headlines, and precedent-setting lawsuits relating to patents, trademarks, copyright, and trade secrets - from biotechnology to the open source movement. General readers and students will welcome the lively overview of this complex topic, while executives and practitioners can gain new insights and valuable approaches for putting ideas to work and navigating within or changing the glob
定價:1754 元, 優惠價:9 1579
無庫存,下單後進貨(到貨天數約45-60天)
Driving Innovation:Intellectual Property Strategies for a Dynamic World
作者:Michael A. Gollin  出版社:Cambridge Univ Pr  出版日:2008/02/04 裝訂:精裝
How does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply to all innovation communities, including industry, non-profit institutions, and developing countries. Further, it draws on the author's broad experience, news headlines, and precedent-setting lawsuits relating to patents, trademarks, copyright, and trade secrets - from biotechnology to the open source movement. General readers and students will welcome the lively overview of this complex topic, while executives and practitioners can gain new insights and valuable approaches for putting ideas to work and navigating within or changing the glob
若需訂購本書,請電洽客服
02-25006600[分機130、131]。

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