Lon Safko, author of the bestselling book The Social Media Bible, reveals the next step to successful marketing in today's digital world with FUSE! Fusion Media Marketing. Where most businesses view s
New York Times and USA Today BestsellerOne thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them. Michael Rubin, CEO of FanaticsIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels.But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.In his latest book, Vaynerchuk argues that todays fast-growing businesses, brands, content creators, and influencers have one thing in common: They
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Tw
Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to
This book + DVD bundle will give you everything you need to learn social media marketingThe world of social media is ever evolving and you certainly don't want to be left back in the cyber dust! This
If you are looking to understand social media marketing, search engine optimization, blogging, digital public relations, Google, and more, then this book is for you. Whatever your job title, these ski
This book discusses the growing popularity and reliance of consumer generated content on our everyday lives and how marketers can utilize it. Consumer generated content involves various social media p
Social Media Marketing was the first textbook to cover this vital subject. It shows howsocial media fits into and complements the marketer’s toolbox. The book melds essential theory with practical app
Social Media Marketing was the first textbook to cover this vital subject. It shows howsocial media fits into and complements the marketer’s toolbox. The book melds essential theory with practical app
This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interacti
When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the she
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and p
Updated with 100 pages of new content, this edition is better than everIn the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hand
How to Build Your Business Using Social Media is the official guidebook for all business owners. This book offers a detailed explanation on how anyone can utilize the power of social media to create
The economic growth and increasing Internet access within the countries of Brazil, Russia, India, and China (BRIC) is opening new opportunities for companies to reach wider audiences. This study exami
***THE #1 DIGITAL MARKETING BESTSELLER NOW UPDATED - INCLUDES IN-DEPTH INSTRUCTIONS FOR FACEBOOK & INSTAGRAM ADVERTISING*** Please Note: This Book Comes With Lifetime Email Updates And A Free Expe
