routledge research in public relations

90折

Internal Communication and Employer Brands

作者：Ana Tkalac (University of Zagreb Vercic Croatia); Dejan (University of Ljubljana Vercic Slovenia); Anja (University of Zagreb Spoljaric Croatia) 出版社：PBKTYFRL 出版日：2024/05/27 裝訂：平裝

定價：2599 元，優惠價：9 2339

預購中

Public Relations and Religion in American History ― Evangelism, Temperance, and Business

90折

2.

Public Relations and Religion in American History ― Evangelism, Temperance, and Business

作者：Margot Opdycke Lamme 出版社：Routledge 出版日：2018/02/06 裝訂：平裝

Winner of The American Journalism Historians Association Book of the Year Award, 2015This study of American public relations history traces evangelicalism to corporate public relations via reform and

定價：2248 元，優惠價：9 2023

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3.

Relationship Building and Public Relations

作者：Petra Theunissen; Helen Sissons 出版社：Taylor & Francis 出版日：2017/09/01 裝訂：精裝

This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into inte

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4.

Transparency, Public Relations and the Mass Media ─ Combating the Hidden Influences in News Coverage Worldwide

作者：Katerina Tsetsura and Dean Kruckeberg 出版社：Routledge UK 出版日：2016/12/15 裝訂：精裝

Transparency, Public Relations and the Mass Media is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass me

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5.

Public Relations in the Nonprofit Sector ─ Theory and Practice

作者：Richard D. Waters (EDT) 出版社：Taylor & Francis 出版日：2014/12/18 裝訂：精裝

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have ro

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90折

6.

Public Relations in the Nonprofit Sector ― Theory and Practice

作者：Richard D. Waters (EDT) 出版社：Routledge 出版日：2017/06/16 裝訂：平裝

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have ro

定價：3297 元，優惠價：9 2967

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Ethical Practice of Social Media in Public Relations

90折

7.

Ethical Practice of Social Media in Public Relations

作者：Marcia W. Distaso (EDT); Denise Sevick Bortree (EDT) 出版社：Taylor & Francis 出版日：2018/10/13 裝訂：平裝

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively partic

定價：2655 元，優惠價：9 2390

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8.

The Moral Compass of Public Relations

作者：Brigitta R. Brunner (EDT) 出版社：Routledge UK 出版日：2016/10/17 裝訂：精裝

The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to h

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9.

The Bauhaus and Public Relations ─ Communication in a Permanent State of Crisis

作者：Patrick Rossler 出版社：Taylor & Francis 出版日：2013/06/30 裝訂：精裝

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communi

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滿額折

10.

The Moral Compass of Public Relations

作者：Brunner; Brigitta R. (Auburn University; USA) 出版社：PBKTYFRL 出版日：2019/12/10 裝訂：平裝

定價：2399 元，優惠價：1 2399

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11.

Public Relations and Religion in American History ― Evangelism, Temperance, and Business

作者：Margot Opdycke Lamme 出版社：Taylor & Francis 出版日：2014/02/13 裝訂：精裝

This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Sec

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02-25006600[分機130、131]。

12.

Ethical Practice of Social Media in Public Relations

作者：Marcia W. Distaso (EDT); Denise Sevick Bortree (EDT) 出版社：Taylor & Francis 出版日：2014/02/07 裝訂：精裝

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively partic

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02-25006600[分機130、131]。

滿額折

13.

The Bauhaus and Public Relations：Communication in a Permanent State of Crisis

作者：Patrick Rossler 出版社：PBKTYFRL 出版日：2017/06/16 裝訂：平裝

定價：2879 元，優惠價：1 2879

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14.

Classical Rhetoric and Modern Public Relations

作者：Charles Marsh 出版社：Taylor & Francis 出版日：2012/11/09 裝訂：精裝

This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and p

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15.

Public Relations, Activism, and Social Change ─ Speaking Up

作者：Kristin Demetrious 出版社：Taylor & Francis 出版日：2012/12/27 裝訂：精裝

Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social c

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16.

Public Relations and the Public Interest

作者：Graham Meikle 出版社：Routledge UK 出版日：2016/03/29 裝訂：精裝

In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines li

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Strategic Communication for Startups and Entrepreneurs in China

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17.

Strategic Communication for Startups and Entrepreneurs in China

作者：Linjuan Rita Men; Yi Grace Ji; Zifei Fay Chen 出版社：Taylor & Francis 出版日：2020/01/10 裝訂：精裝

定價：3572 元，優惠價：9 3215

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Public Relations as Public Diplomacy：The Royal Bank of Canada's Monthly Letter, 1943-2003

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18.

Public Relations as Public Diplomacy：The Royal Bank of Canada's Monthly Letter, 1943-2003

作者：Sandra L. (Mount Royal University Braun Canada) 出版社：PBKTYFRL 出版日：2020/02/04 裝訂：精裝

定價：3539 元，優惠價：1 3539

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Public Relations and Sustainable Citizenship：Representing the Unrepresented

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19.

Public Relations and Sustainable Citizenship：Representing the Unrepresented

作者：Debashish (University of Waikato Munshi New Zealand); Priya (The University of Waikato Kurian New Zealand) 出版社：PBKTYFRL 出版日：2020/09/01 裝訂：精裝

定價：3119 元，優惠價：1 3119

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Internal Communication and Employer Brands

Public Relations and Religion in American History ― Evangelism, Temperance, and Business

Relationship Building and Public Relations

Transparency, Public Relations and the Mass Media ─ Combating the Hidden Influences in News Coverage Worldwide

Public Relations in the Nonprofit Sector ─ Theory and Practice

Public Relations in the Nonprofit Sector ― Theory and Practice

Ethical Practice of Social Media in Public Relations

The Moral Compass of Public Relations

The Bauhaus and Public Relations ─ Communication in a Permanent State of Crisis

The Moral Compass of Public Relations

Public Relations and Religion in American History ― Evangelism, Temperance, and Business

Ethical Practice of Social Media in Public Relations

The Bauhaus and Public Relations：Communication in a Permanent State of Crisis

Classical Rhetoric and Modern Public Relations

Public Relations, Activism, and Social Change ─ Speaking Up

Public Relations and the Public Interest

Strategic Communication for Startups and Entrepreneurs in China

Public Relations as Public Diplomacy：The Royal Bank of Canada's Monthly Letter, 1943-2003

Public Relations and Sustainable Citizenship：Representing the Unrepresented