“You know, I don’t know how one can walk by a tree and not be happy at the sight of it?” writes Fyodor Dostoyevsky in The Idiot. Perhaps this sentence could also be used to explain the theme of women
This large format, creatively puzzling colouring book offers over 200 doodle ideasthat will encourage creativity and provide hours of fun. From simple colouring into hilarious visual tricks,
Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and
Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segmen
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound a
