Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending topics including social networks, machine learning, big data, and artificial intelligence are addressed and real world examples and case studies illustrate the application of the methods. This text examines potential problems, such as researcher bias, and discusses effective solutions in the preparation of research reports and papers, and oral presentations. Assuming no prior knowledge of statistics or econometrics, discrete chapters offer a clear introduction to both, opening up the quantitative methods to all students. Each chapter contains rigorous academic theory, including a synthesis of the recent literature as well as key historical references, applied contextualization and recent research results, making it an excellent resource for practitioners. Online resources i
Governments, big business and communities are coming under increased pressure to develop low carbon energy supply technologies. Within the context of the climate change debate a delicate balance has t
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must
A riveting narrative of Wall Street buccaneering, political intrigue, and two of American history’s most colossal characters, struggling for mastery in an era of social upheaval and rampant inequality.It seemed like no force in the world could slow J. P. Morgan’s drive to power. In the summer of 1901, the financier was assembling his next mega-deal: Northern Securities, an enterprise that would affirm his dominance in America’s most important industry―the railroads.Then, a bullet from an anarchist’s gun put an end to the business-friendly presidency of William McKinley. A new chief executive bounded into office: Theodore Roosevelt. He was convinced that as big business got bigger, the government had to check the influence of the wealthiest or the country would inch ever closer to collapse. By March 1902, battle lines were drawn: the government sued Northern Securities for antitrust violations. But as the case ramped up, the coal miners’ union went on strike and the anthracite pits that
Join the economic revolutionWhen a company's workers are literally dying on the job, when their business model relies on preying on local businesses and even their own vendors, when their CEO is the richest person in the world while their workers make low wages with impossible quotas... wouldn't you want to resist?Danny Caine, owner of Raven Book Store in Lawrence, Kansas has been an outspoken critic of the seemingly unstoppable Goliath of the bookselling world: Amazon. In this book, he lays out the case for shifting our personal money and civic investment away from global corporate behemoths and to small, local, independent businesses.Well-researched and lively, his tale covers the history of big box stores, the big political drama of delivery, and the perils of warehouse work. He shows how Amazon's ruthless discount strategies mean authors, publishers, and even Amazon themselves can lose money on every book sold. And he spells out a clear path to resistance, in a world where consumer
Sylvestri Yarrow is on a streak of bad luck with no end of sight. She’s been doing her best to keep the family cargo business going after her mom’s death, but between mounting debt and increasing attacks by the Nihil on unsuspecting ships, Syl is in danger of losing all she has left of her mother. She heads to the galactic capital of Coruscant for help, but gets sidetracked when she’s drawn into a squabble between two of the Republic’s most powerful families over a patch of space on the frontier. Tangled up in familial politics is the last place Syl wants to be, but the promise of a big payoff is enough to keep her interested…Meanwhile, Jedi Knight Vernestra Rwoh has been summoned to Coruscant, but with no idea of why or by whom. She and her Padawan Imri Cantaros arrive at the capital along with Jedi Master Cohmac Vitus and his Padawan, Reath Silas―and are asked to assist with the property dispute on the frontier. But why? What is so important about an empty patch of space? The answer
