The legendary story of Harley-Davidson's rise to power--not only as an international industry leader but as an American cultural icon.How did the Harley-Davidson motorcycle, originally a machine for c
Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinoi
The year was 1928 when two young Hungarians decided to travel around the world on a Harley-Davidson motorcycle with sidecar. Like Robert Fulton, whose circumnavigation of the globe is chronicled in hi
What do companies believe in these days? Where are the business heroes we can follow?How can the next Virgin, Apple or Harley-Davidson emerge in a world of risk aversion and corporate blandness?In thi
These two-wheelers are monsters of speed, sports and fun. They can be as quiet as a racing bike or as loud as a roaring Harley-Davidson or a screaming superbike. There are Motocross bikes, BMX stunt b
After purchasing his first motorcycle—a Harley-Davidson—in 2004, John Gussenhoven almost immediately planned an epic cross-country road trip, the kind that many dream about but few actually make. Cris
The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketpla
Along with the Harley-Davidson motorcycle, hot rods and custom cars are powerful symbols of resistance, rebellion, and the high-octane lifestyle. Since the 1950s, these flashy restyled automobiles hav
Harley-Davidson bikers . . . Grand Canyon river rats. . .Mormon archaeologists. . . Spelling bee prodigies…For more than fifteen years, best-selling author and historian Hampton Sides has traveled wid
This book features bikes from Honda, Yamahah, Suzuki, Harley Davidson, Triumph, and more. It also reveals fascinating details from the builders and workshops, including Sinroja, Auto Fabrica, and Old
While illegally street racing in the underground tunnels of Glasgow, four Harley Davidson riders make a horrifying discovery. A dead man left in the darkness, hands together on his chest as if peacefu
'The best Scottish crime series since Rebus' Daily RecordThe sins of the dead are all consuming . . .While illegally street racing in the underground tunnels of Glasgow, four Harley-Davidson riders ma
From the popularity of cable television shows concerning building choppers or the criminal aspects of the motorcycle gang lifestyle, to the phenomenal success of the Harley-Davidson Motor Company, no
Anderson-Facile (sociology, California State U., Bakersfield) reports findings from a study of the Harley-Davidson motorcycle subculture, examining the new phenomena of Christian motorcycle ministries
