"Lisa Gansky is the ideal tour guide and provocateur for this big idea."-Seth Godin, author of Linchpin and Poke the Box Traditional businesses follow a simple formula: create a product or service,
This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Busin
This text offers the ideal approach for economics and business students seeking to understand the mathematics relevant to them. Each chapter demonstrates basic mathematical techniques, while also expl
A unique and compact collection, Ethics at Work: Basic Readings in Business Ethics is an ideal text for courses in business ethics, business and society, or applied ethics. Bringing together eleven es
Ideal for Everyone from Global Executives to Globe-Hopping Tourists Did you know: * In Switzerland, a kiss on the cheek can be either expected-or deeply offensive? * If you don't want to share i
Develop the ideal procurement strategy and learn which additional returns can be achieved with a motivated and highly qualified procurement team in this easily comprehensible book.For most entrepreneu
This dynamic handbook outlines the techniques professional athletes use to attain their Ideal Performance State, and demonstrates how they can be applied to achieve success in business.
Explains how effective promotional strategies can help small business boost sales and growth, and discusses how to find an ideal client, create an image to match your message, and make a lasting impre
The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ideal pricing strategy is needed in order for organiz
Entrepreneurship can be an ideal career option for enterprising individuals with Asperger Syndrome (Autism Spectrum Disorder). This detailed guide explains how to tell if being self-employed is right
With a truly global perspective, this book merges business content with economics, making it an ideal introduction to economics for MBA students. It explains key concepts and provides the tools needed
Interesting, clear, and applied, BUSINESS LAW TODAY: STANDARD EDITION is the ideal guide to the law and what it means in the business world--from contracts and secured transactions to warranties and g
The premise is simple: A persons ideal life, especially their career, can be carefully conceived and crafted. Based on Dr. Raos popular course Creativity and Personal Mastery at Columbia Universitys G
We've come a long way since the classic book The Organization Man first introduced the "ideal" 2-person career--a full-time male breadwinner and a stay-at-home wife. What typified the '50s good life i
An ideal study companion throughout a business and management degree, students will value this text for its up-to-date coverage of hot topics such as effective reading, essay skills, how to use social
First issued in 1986, this volume and its companion on professional sports leagues were soon recognized as ideal sources for the sports law practitioner. Now, in a thoroughly revised and updated versi
An ideal study companion throughout a business and management degree, students will value this text for its up-to-date coverage of hot topics such as effective reading, essay skills, how to use social
This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular course
