Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the
Telling Stories overturns traditional definitions of narrative by arguing that any story, whether a Bette Davis film, a jeans ad, a Jane Austen novel of a 'Cathy' comic, must be related to larger cult
In this bracing engagement with the many versions of art history, James Elkins argues that the story of modernism and postmodernism is almost always told in terms of four narratives. Works of art are
This book resituates the ghost story as a matter of literary hospitality and as part of a vital prehistory of modernism, seeing it not as a quaint neo-gothic ornament, but as a powerful literary respo
The Malay population makes up Singapore's three largest ethnic groups. This book presents holistic and extensive analysis of the 'Malay Muslim story' in Singapore. Comprehensively and convincingly arg
Among the most challenging biblical figures to understand is Jeroboam son of Nebat, the first monarch of northern Israel whose story is told in 1 Kings 11-14. This book explores the characterization o
Among the most challenging biblical figures to understand is Jeroboam son of Nebat, the first monarch of northern Israel whose story is told in 1 Kings 11-14. This book explores the characterization o
The Letter of Aristeas tells the story of how Ptolemy Philadelphus of Egypt commissioned seventy scholars to translate the Hebrew Bible into Greek. Long accepted as a straightforward historical accoun
From the sixteenth to the eighteenth centuries, Spanish and Portuguese monarchs launched global campaigns for territory and trade. This process spurred two efforts that reshaped the world: missions to spread Christianity to the four corners of the globe, and the horrors of the transatlantic slave trade. These efforts joined in unexpected ways to give rise to black saints. Erin Kathleen Rowe presents the untold story of how black saints - and the slaves who venerated them - transformed the early modern church. By exploring race, the Atlantic slave trade, and global Christianity, she provides new ways of thinking about blackness, holiness, and cultural authority. Rowe transforms our understanding of global devotional patterns and their effects on early modern societies by looking at previously unstudied sculptures and paintings of black saints, examining the impact of black lay communities, and analysing controversies unfolding in the church about race, moral potential, enslavement, and
The US Constitution did not establish a clear division of responsibilities between the national government and state governments, so the distribution of policymaking authority is subject to constant renegotiation and debate. When national lawmakers introduce policy initiatives that implicate the states in important ways, why do state leaders sometimes respond with strong support and other times with indifference or outright hostility? Moving beyond the conventional story that state officials simply want money and autonomy from their national counterparts, this book explains how the states' responses over the short, medium, and long term are shaped by policy design, timing, and the interaction between the two. Reaching across different historical eras with in-depth case studies of policies such as Superfund, the No Child Left Behind Act, and the Patient Protection and Affordable Care Act, the book shows how federalism has influenced, and continues to influence, the evolution of American
Tawhid was a militant Islamist group which implemented Islamic law at gunpoint in the Lebanese city of Tripoli during the 1980s. In retrospect, some have called it 'the first ISIS-style Emirate'. Drawing on two hundred interviews with Islamist fighters and their mortal enemies, as well as on a trove of new archival material, Raphaël Lefèvre provides a comprehensive account of this Islamist group. He shows how they featured religious ideologues determined to turn Lebanon into an Islamic Republic, yet also included Tripolitan rebels of all stripes, neighbourhood strongmen with scores to settle, local subalterns seeking social revenge as well as profit-driven gangsters, who each tried to steer Tawhid's exercise of violence to their advantage. Providing a detailed understanding of the multi-faceted processes through which Tawhid emerged in 1982, implemented its 'Emirate' and suddenly collapsed in 1985, this is a story that shows how militant Islamist groups are impacted by their grand ideo
Tawhid was a militant Islamist group which implemented Islamic law at gunpoint in the Lebanese city of Tripoli during the 1980s. In retrospect, some have called it 'the first ISIS-style Emirate'. Drawing on two hundred interviews with Islamist fighters and their mortal enemies, as well as on a trove of new archival material, Raphaël Lefèvre provides a comprehensive account of this Islamist group. He shows how they featured religious ideologues determined to turn Lebanon into an Islamic Republic, yet also included Tripolitan rebels of all stripes, neighbourhood strongmen with scores to settle, local subalterns seeking social revenge as well as profit-driven gangsters, who each tried to steer Tawhid's exercise of violence to their advantage. Providing a detailed understanding of the multi-faceted processes through which Tawhid emerged in 1982, implemented its 'Emirate' and suddenly collapsed in 1985, this is a story that shows how militant Islamist groups are impacted by their grand ideo
It is common wisdom that central banks in the postwar (1945–1970s) period were passive bureaucracies constrained by fixed-exchange rates and inflationist fiscal policies. This view is mostly retrospective and informed by US and UK experiences. This book tells a different story. Eric Monnet shows that the Banque de France was at the heart of the postwar financial system and economic planning, and that it contributed to economic growth by both stabilizing inflation and fostering direct lending to priority economic activities. Credit was institutionalized as a social and economic objective. Monetary policy and credit controls were conflated. He then broadens his analysis to other European countries and sheds light on the evolution of central banks and credit policy before the Monetary Union. This new understanding has important ramifications for today, since many emerging markets have central bank policies that are similar to Western Europe's in the decades of high growth.
Victorian Narrative Technologies tells the story of how the British, who wanted nothing to do with the Suez Canal during the decades in which it was being internationally planned and invested, came to
This biography tells the story of Alice May, a touring prima donna in the nineteenth century who travelled from England to Australia, New Zealand, India and the US, taking part in pioneering performan
Geographically and linguistically diverse, by 1789 the Habsburg monarchy had laid the groundwork for a single European polity capable of transcending its unique cultural and historic heritage. Challenging the conventional notion of the Habsburg state and society as peculiarly backward, Charles W. Ingrao traces its emergence as a military and cultural power of enormous influence. In doing so, he unravels a web of social, political, economic and cultural factors that shaped the Habsburg monarchy during the period. Firmly established as the leading survey of the early modern Habsburg monarchy, this third edition incorporates a quarter of a century of new, international scholarship. Extending its narrative reach, Ingrao gives greater attention to 'peripheral' territories, manifestations of high culture, and suggests links between the early modern monarchy and the problems of contemporary Europe. This elegant account of a complex story is accessible to specialists and non-specialists alike.
This book is about sharing and social media. The word share is at the heart of the Internet. It appears as a link under every YouTube video, every Facebook post, every story on theNew York Times websi
In the vein of Anne Tyler's A Spool of Blue Thread and Elizabeth Strout's My Name is Lucy Barton, Miller's Valley is an emotionally powerful story about a family you will never forget. In a small town
A new version of this much-loved anthology, with a brand-new story featuring the brand-new Thirteenth Doctor from literary sensation Naomi Alderman! Twelve wonderful tales of adventure, science, magic
This absorbing introduction to the story of Rembrandt's rampant fame and influence in Britain is filled with beautiful images. The story of 'Rembrandt mania' began in 18th-century Britain with passio
