The squeeze on carbon is beginning in earnest. By 2020, we will have made a start in running our homes, workplaces and vehicles in smarter ways; by 2050, we should have reconfigured how we generate p
The best leaders are born, not made. The best leaders are always in control. The best leaders are those with the highest IQs. But are they really? The thinking surrounding what makes the greatest lead
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the
Starting with the premise that there's only one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a business plan – from profiling competitors
A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. How to Write a Marketing
Excellent communication skills are vital in today's workplace. Whether keeping the interest of a large audience or impressing a potential employer, sounding the part is key. This fourth edition of Imp
Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers: the nature and scale of data obtained in transactions, relative pr
Financial management comprises more than accounting and reporting. It is crucial at all stages in the business cycle, whatever the state of your business.Though written to help the British entrepreneu
Leading Procurement Strategy shows how to unleash full business value through procurement. The book provides a broad perspective of different industries, underpinning academic theory and short case st
Much of the fear and uncertainty surrounding the global recession is concerned with the adverse impact it will have on organizations and society. However, recessions are nothing new. We know from past
How to Manage People is a practical book from best-selling author Michael Armstrong. It provides advice for managers and team leaders on how to get the best results from people in their team. Many ma
Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the futu
Some organizations are able to survive and thrive through times of uncertainty while others stumble and fall at the first sign of trouble. What differentiates resilient organizations from those that a
Drawing on the latest research, Professional Practice in Learning and Development highlights the new opportunities technology has made available to L&D practitioners through new media and the networke
In order to make an effective contribution, HR specialists have to be good at management, leadership, and developing themselves and others. However, in addition, they need to be aware of the managemen
The new edition of Introduction to Global Logistics examines how the logistics industry has developed; how it is influenced by macro-economic factors and demand-side trends; what the risks are to the
Whether it is a relaxing, action-packed or financially rewarding retirement you are planning for, this is the book for you. Revised and updated, The Good Retirement Guide 2019 is packed with hundreds
This annual publication is the ideal reference for families relocating to the UK, or who would like their child to attend a boarding school there.?Compiled by Gabbitas Educational Consultants, the for
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important
Managing the succession of talent is a vital strategic process that minimizes leadership gaps. However, research now shows that 70% of succession plans fail within two years. Traditional succession pl
