Computerized Patternmaking for Apparel Production, written as a workbook, contains 20 lessons using Gerber/AccuMark Version 8.3 technology. The student learns patternmaking in the first 15 lessons fol
Tailored Fashion Design provides students with inspiration and guidance to make their own patterns for tailored jackets, which they will then execute using contemporary tailoring techniques that the b
Fashion Brand Merchandising introduces the concepts and practices that will help students build, develop, and work with fashion brands. The book comprises four parts, each exploring an important facet
Writing for Interior Design teaches writing skills that interior design students can apply in the classroom and in their ongoing professional lives. It guides students from basic writing skills to pro
A career in fashion merchandising means working in a fast-paced, creative industry—and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a po
The 20th Century was a fast-paced race into modernization—but how did it affect what we wear? From revolutionary politics to the new machine age, from war and depression to growth and prosperity, 20th
Good design is smart design, and smart designers carefully control their workflow for maximum efficiency. Interior designers use multiple programs during the design process but tend to learn each prog
In Looking Beyond the Structure, architect Dan Bucsescu and philosopher Michael Eng record their conversations about the relationship of the built environment and other forms of design to the culture
The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become the dominant retail mode
Surveys the field of interior design, providing a look at the role of the interior designer and offering an array of career alternatives from the areas of residential and contract design to specialty
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: A Global Outlook, 2nd Editi
How products are marketed, when products are marketed, and the evolution of products into different sizes, shapes, colors, and uses---fashion marketers influence all of these outcomes. Fashion Market
This text guides fashion students through the garment construction process and provides students in both fashion design and merchandising with the industry standard construction information that they
For the fashion designer seeking employment, a well-prepared portfolio is an essential marketing tool. Designing Your Fashion Portfolio: From Concept to Presentation uses the design process to guide s
The World of Fashion, 5th Edition is the essential resource for students seeking to understand the fashion industry. Starting with an introduction to fashion's history and its evolving role within th
Helps students of fashion understand an important segment of the apparel industry, men's wear. This collection of articles covers such topics as men's fashion and meaning through history, fashion as m
Creativity in Fashion Design: An Inspiration Workbook aims to inspire and empower designers by helping them to develop their personal creativity and use it as a tool to achieve design goals. Activitie
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step ro
This highly visual textbook/workbook takes an interactive approach to the study of colour and design, highlighting the elemental importance for designers to understand how colour is perceived, experie
Using a residential design scenario that increases in scope from chapter to chapter and results in a complete set of working drawings, Drafting & Design: Basics for Interior Design teaches the art
