Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses spec
This brand new edition of Creative Fashion Presentations provides an insider's look into how creative presentations impact the introduction or sale of fashion and other products at the trade and consu
As society rapidly changes, so too does our relationship with design and the spaces of the designed world. Meanings of Designed Spaces is a collection of articles by -- and interviews with -- renowned
One of the most important decisions a student will make is their selection of an educational institution to fit their needs. The Fairchild Directory of Fashion Schools provides an accurate, comprehens
The Interior Design Student's Comprehensive Exam is designed to take the mystery out of the National Council for Interior Design Qualification (NCIDQ) exam. Practice tests introduce students to the NC
Packed with fashion tips that serve as a handy guide for students and professionals alike, Your Personal Style uses an active learning approach to teach what a fashion consultant does. Author Nancy Pl
Perry's Department Store: An Importing Simulation emphasizes the importance of conducting business in today's global arena. Learn about the dynamics of the international marketplace by assuming the ro
Perry’s Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry’s, while exposing students t
Fashion Fibers: Designing for Sustainability is an accessible reference tool for fashion students and designers who want to learn how to make decisions to enhance the sustainability potential in commo
For fashion students who want to be both in the now and in the know!The Dynamics of Fashion, Fifth Edition, has the latest facts and figures, and the most current theories in fashion development, prod
A Practical Approach to Merchandising Mathematics, Revised 1st Edition, is dedicated to helping students master the mathematical concepts, techniques, and analysis utilized in the merchandise buying a
Building information modeling (BIM) is the new AutoCAD® for architects and interior designers-and Revit® Architecture is the leading software package in the BIM marketplace. Revit® Architecture 2018 f
Many design students dream of opening a retail store of their own, but the actual process of starting their own business can be quite daunting.Entrepreneurship in Action: A Retail Store Simulation pro
Integrating text, photographs, and a companion STUDIO, Tailoring Techniques for Fashion covers traditional and contemporary design and construction methods for tailored garments from ready-to-wear to
Improve your drafting skills and construction-documents literacy. Construction Detailing for Interior Design offers step-by-step lessons for students learning to draft interior construction details. I
It takes more than raw talent and passion to make it in today's global apparel and accessories markets-excellent computer-aided design skills are a prerequisite.CAD for Fashion Design and Merchandisin
Learn about Western dress from the ancient world to today. Each chapter shows you the social, cross-cultural, environmental, geographic, and artistic influences on what people wore. More than 600 imag
"Books such as this are imperative for our students to learn skills taught as part of a class. Although this book is geared towards interior design, the content and skills development will be as impor
Building information modeling (BIM) is rapidly replacing AutoCAD as the digital drawing tool of choice for architects and interior designers-and Revit (R) Architecture is the leading software package
