Sun Tzu Strategies for Selling―How to Use the Art of War to Build Lifelong Customer Relationships

Winning sales strategies from the greatest strategist of all time




In Sun Tzu Strategies for Selling, the worlds leading interpreter of Sun Tzus timeless strategies for the modern business audience shows you how the ancient Chinese Generals classic strategies can lead you to victory on the increasingly competitive sales battlefield--or, better yet, without doing battle at all!




Packed with brilliant insights that will help you establish long-term relationships with your clients and prevail over any competitor this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzus writings to sales strategy. It also transforms Sun Tzus wisdom into contemporary sales advice, object lessons, and real life actions that will help you win big sales and keep your customers coming back for more. Youll learn how to:






Occupy the high ground--think positively

Be willing to lose--take risks

Win without fighting--develop a superior strategy

Seize the initiative--beat your competitors to the punch

Be flexible--change your tactics to fit changing circumstances

Consolidate your achievements--sell solutions





Winning sales tactics from the greatest strategist of all time




Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the worlds leading interpreter of Sun Tzus timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorists classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.




Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzus writings to sales strategy. It also transforms Sun Tzus wisdom into contemporary sales advice, object lessons, and real-life how-tos, such as:





Get your strategy straight

Win without fighting

Have a unique selling proposition

Know your competitor

Aim for big wins

Learn from lost sales

Gerald A. Michaelson has held every field and headquarters sales and marketing position during his business career. A former national vice president of the sales and marketing division of the American Marketing Association, he presents his seminars on Sun Tzu to business audiences around the world.