RICHES IN NICHES

Nichepreneuers, the term Susan Friedmann brilliantly coined, defines a
powerful mindset that has become the giant killer strategy for small business
success….This is the ‘must read’ business book of the year.”
—Rick Segel, CSP, author, The Essential Online Solution and The Retail
Business Kit for Dummies

Why do some financial advisors wind up making millions on TV giving
investment advice while others labor in obscurity? How do some attorneys
land regular columns in prestigious trade publications? Where do those
speakers who give the annual address at industry conventions come from?
What is the secret reason that a select few service professionals enjoy
high-profile, high-prestige, and high-paying status as “experts” in their fields?

More importantly, can the rest of us do it? Susan Friedmann answers a
resounding “Yes!“ In Riches in Niches: How to Make It BIG in a Small Market,
Susan explores the multiple factors that separate the “experts” from the
service professionals who may have identical—if not better—skills, but whom
no one has ever heard of.

You will learn:

• Why positioning yourself as an Expert in a Niche—a sweet spot known as a
nichepreneur—is the most surefire route to success any service
professional could want.
• The GEL Formula: Friedmann’s proven technique that shows service
professionals how to find the professional niche that makes the best use of
their skills while yielding maximum profit.
• The Seven Secrets nichepreneuers need to know to create, claim, and
benefit from their Expert Identity.
• Creative ways to create secondary, even tertiary, income streams
capitalizing on the benefits of “Being the Expert.”