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E-BUSINESS AND E-COMMERCE MANAGEMENT: STRATEGY, IMPLEMENTATION AND PRACTICE
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ISBN13：9780273719601
出版社：PRENTICE-HALL;INC.
作者：CHAFFEY
出版日：2009/01/01
裝訂／頁數：平裝／816頁
規格：26.5cm*19.7cm (高/寬)
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Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation. Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.
目次
Preface and Guided Tour
Acknowledgements
I INTRODUCTION
1. Introduction to e-business and e-commerce
2. E-commerce fundamentals
3. E-business infrastructure
4. E-environment
II STRATEGY AND APPLICATIONS
5. E-business strategy
6. Supply chain management
7. E-procurement
8. E-marketing
9. Customer relationship management
III IMPLEMENTATION
10. Change management
11. Analysis and design
12. Implementation and maintenance
Glossary
Index
Acknowledgements
I INTRODUCTION
1. Introduction to e-business and e-commerce
2. E-commerce fundamentals
3. E-business infrastructure
4. E-environment
II STRATEGY AND APPLICATIONS
5. E-business strategy
6. Supply chain management
7. E-procurement
8. E-marketing
9. Customer relationship management
III IMPLEMENTATION
10. Change management
11. Analysis and design
12. Implementation and maintenance
Glossary
Index
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