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The Marketing of Sport
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ISBN13：9780273688266
出版社：PRENTICE-HALL;INC.
作者：CHADWICK
出版日：2007/01/01
裝訂：平裝
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The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.
作者簡介
John Beechis Head of Sport and Tourism Applied Research at Coventry Business School, Coventry University Simon Chadwickis a Director of the Birkbeck Sport Business Centre, and Programme Director for the MSc Sport Management and the Business of Football, at Birkbeck, the University of London. plus an international team of contributors from the US, Eire, France, New Zealand, and Australia.
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