The Tipping Point: How Little Things Can Make a Big Difference
商品資訊
ISBN13:9780316679077
替代書名:引爆趨勢:舉手之勞成大事
出版社:Little Brown & Co
作者:Malcolm Gladwell
出版日:2001/07/01
裝訂:平裝
商品簡介
THE TIPPING POINT is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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