90折
Strategic Alliance Management
商品資訊
ISBN13：9780415681292
出版社：Routledge UK
作者：Pepijn Vos Brian Tjemkes Koen Burgers
出版日：2012/02/09
裝訂／頁數：平裝／368頁
規格：23.5cm*15.9cm*2.5cm (高/寬/厚)
定價
：NT$ 2859 元優惠價
：90 折 2573 元
無庫存，下單後進貨(到貨天數約45-60天)
下單可得紅利積點：77 點
商品簡介
作者簡介
目次
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商品簡介
Strategic alliances - voluntary, long-term collaborations between firms to achieve their objectives - are attracting increasing attention in business schools because of their growing prevalence among organizations today.
Mastering the art of managing strategic alliances allows firms to radically improve their performance and this book provides a detailed, evidence-based approach outlining the design, management, and evaluation of these alliances. Elaborating on the decision-making structures apparent during each stage in the alliance life-cycle and in elucidating cases from across the world, Strategic Alliance Management offers a systematic framework that provides insights into the development and deployment of alliances.
Concluding with the three alliance paradoxes managers must address to design and manage their alliances effectively and efficiently, this text offers a profound vision of the key decision-making rationales and processes inherently related to strategic alliances. As such, it will be required reading for students studying the subject and a valuable supplementary reading source to those studying strategic management more generally.
A website run by the authors, can be found here: http://www.strategic-alliance-management.com/
Mastering the art of managing strategic alliances allows firms to radically improve their performance and this book provides a detailed, evidence-based approach outlining the design, management, and evaluation of these alliances. Elaborating on the decision-making structures apparent during each stage in the alliance life-cycle and in elucidating cases from across the world, Strategic Alliance Management offers a systematic framework that provides insights into the development and deployment of alliances.
Concluding with the three alliance paradoxes managers must address to design and manage their alliances effectively and efficiently, this text offers a profound vision of the key decision-making rationales and processes inherently related to strategic alliances. As such, it will be required reading for students studying the subject and a valuable supplementary reading source to those studying strategic management more generally.
A website run by the authors, can be found here: http://www.strategic-alliance-management.com/
作者簡介
Brian Tjemkes is Assistant Professor of Management and Organization at VU University Amsterdam, the Netherlands
Pepijn Vos is Researcher Consultant in the field of innovation and alliance management at TNO, the Netherlands
Koen Burgers is a PhD Candidate at Nyenrode University, the Netherlands
Pepijn Vos is Researcher Consultant in the field of innovation and alliance management at TNO, the Netherlands
Koen Burgers is a PhD Candidate at Nyenrode University, the Netherlands
目次
1. Strategic Alliance Management 2. Alliance Strategy Formulation 3. Alliance Partner Selection 4. Alliance Negotiation 5. Alliance Design 6. Alliance Management 7. Alliance Evaluation 8. Alliance Termination 9. Supplier Alliance 10. Learning Alliance 11. Co-Branding Alliance 12. International Alliance 13. Asymmetrical Alliance 14. Cross-Sector Alliance 15. Multi-Partner Alliance 16. Alliance Portfolio 17. Alliance Networks 18. Alliance Co-Evolution 19. Alliance Capabilities 20. Strategic Alliance Management: Science and Art
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