COMPETING FOR CUSTOMERS AND WINNING WITH VALUE
商品資訊
ISBN13:9780873896801
出版社:ASQ
作者:R. ERIC REIDENBACH
出版日:2006/02/28
裝訂:平裝
商品簡介
Competing with Customers presents a competitive planning template that enables organizations to actually harness their value creation and delivery systems to enhance their market performance. It is a planning system that focuses at the level where the organization makes money: selling products or services to people in specific markets or market segments. Readers will discover a clear blueprint for crafting breakthrough, value-added strategies. For many readers, it will challenge the way they look at their competition, their markets, and their industries. Competition will never look the same.
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