滿額折
MANAGING CREATIVITY AND INNOVATION
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系列名：Harvard Business Essentials
ISBN13：9781591391128
出版社：Harvard Business School Pr
作者：Not Available (NA)
出版日：2003/08/08
裝訂：平裝
規格：23.5cm*15.9cm*1.3cm (高/寬/厚)
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Innovation is an undisputed catalyst for company growth, yet many managers across industries fail to create a climate that encourages and rewards innovation. Managing Creativity and Innovation explores the manager's role in sparking organizational creativity and offers insight into what managers and leaders must do to increase successful innovation. Contents include:
Generating new ideas and recognizing opportunities
Moving innovation to market
Removing mental blocks to creativity
Establishing a strategic direction for profitable product development
Brainstorming and fostering creative conflict within groups
Creating an innovation-friendly culture
Generating new ideas and recognizing opportunities
Moving innovation to market
Removing mental blocks to creativity
Establishing a strategic direction for profitable product development
Brainstorming and fostering creative conflict within groups
Creating an innovation-friendly culture
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