FUTURE, INC.

Foreword by Joseph Coates

In the next 50 years, new technologies, shifting global economics, and many other factors will present innumerable changes for business and society to navigate. Starting now, leaders need to be more flexible, responsive, and decisive than ever before. Unfortunately, most people are not trained in the type of critical thinking required to anticipate what lies ahead. This groundbreaking book will change that.

Futuring is not a matter of tea leaves and crystal balls -- it is a rigorous science based on time-tested analytical methods. Future, Inc. translates the proven techniques of professional futurists into accessible language and shows how to:

* identify what is and what isn’t changing at a given time, and how even small changes will affect whole businesses

* use forecasting -- not pedictions-- to pinpoint tomorrow’s realities by looking at today’s trends

* employ scenarios to test the validity of potential strategies

The author illustrates his advice with examples of companies whose foresight has given them an unparalleled advantage and identifies significant trends that will impact businesses in the future. Companies can’t afford to be caught unaware. In order to survive and succeed, they need to look ahead. provides the tools to bring the future into focus.

Eric Garland (Washington, DC) is a professional futurist. He is an advisor to executives at top corporations and government agencies as an expert in futures research and competitive intelligence. His dozens of major clients include Ford, Coca-Cola, Johnson & Johnson, Siemens, Wyeth, and Goodyear.