BUSINESS WEEK ON MARKEING POWER PLAYS
商品資訊
商品簡介
Make Your Move
- Build an IKEA-style global brand the way Ingvar Kamprad does
- Use Hans Straberg's tactics at Electrolux to sweep in profits
- Bank on thinking locally like Citigroup's Steven Freiberg
- Keep your company tuned in the way Judy McGrath does at MTV
And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
BusinessWeek Power Plays
Leadership Power Plays
Strategy Power Plays
Game On.
Visit businessweek.com/powerplays
作者簡介
BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through the website, BusinessWeek.com.
目次
1) George Bodenheimer: In the ESPN Zone
2) James Owens: Caterpillar Sinks Its Claws into Services
3) Steven Freiberg: Thinking Locally at Citigroup
4) Paul Otellini: Inside Intel
5) Hans Straberg: Electrolux Cleans Up
6) The Albrecht Brothers: Aldi and Trader Joe's Challenge to Wal-Mart
7) Anne Livermore: Hewlett-Packard's Ultimate Team Player
8) Harlan Weisman: Reinventing How Johnson & Johnson Invents
9) Judy McGrath: Keeping MTV Cool
10) Ingvar Kamprad: How IKEA Became a Global Cult Brand
11) Jeff Immelt: Demanding More Risk and Innovation From GE
12) Marissa Mayer: Managing Google's Idea Factory
13) Steve Jobs: Apple's Visionary Is Shaking Up Disney
14) Jim McNerney: 3M's Rising Star Revs Up Innovation
15) Russell Simmons: From Hip-Hop to Mainstream
Trends: Reaching an Audience of One
Sources
Contributors
Index
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