The New Age of Innovation―Driving Cocreated Value Through Global Networks
商品資訊
ISBN13:9780071598286
出版社:Mcgraw-Hill; Inc.
作者:C. K. Prahalad; M. S. Krishnan
出版日:2008/04/08
裝訂:精裝
商品簡介
From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation.
The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.
In this landmark work, Prahalad and Krishnan explain how to accomplish this shift--one where IT and the management architecture form the corporation's fundamental foundation. This book provides strategies for
Redesigning systems to co-create value with customers and connect all parts of a firm to this process
Measuring individual behavior through smart analytics
Ceaselessly improving the flexibility and efficiency in all customer-facing and back-end processes
Treating all involved individuals--customers, employees, investors, suppliers--as unique
Working across cultures and time-zones in a seamless global network
Building teams that are capable of providing high-quality, low-cost solutions rapidly
To successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation is a complete program for achieving this transformation to meet the needs of the end consumer of the future.
The new global standard for innovation and corporate growth
“Prahalad and Krishnan show us how innovation will be driven by the seamless integration of strategy, business processes, technology, and people. While this may seem an insurmountable task, the authors delight the reader by creating an architectural framework for business transformation. I have yet to come across a book that offers such a clear roadmap.”-S. Ramadorai CEO Tata Consultancy Services “A great analysis of the challenges facing business today. Personalization of an individual consumer’s experience, globalization, global logistics, evolving “Prahalad and Krishnan argue that to create value in a flattening world, companies must develop highly flexible innovation strategies that 'fold the future in.' To do this, they must partner with truly global networks of partners and customers—and rethink everything from their core capabilities to their corporate culture. Prahalad’s and Krishnan’s book is a compelling roadmap for this next phase of globalization.” —Craig Mundie, Chief Research and Strategy Officer, Microsoft
business processes and information technology creates great complexity. C.K. Prahalad and M.S. Krishnan provide a framework to structure this complexity. Once understood, standardized and simplified these drivers provide an enviable foundation for innovation.” —Ralph Szygenda, Chief Information Officer, General Motors
作者簡介
C.K. Prahalad is the international bestselling author of The Future of Competition, Competing for the Future and The Fortune at the Bottom of the Pyramid. He is the Paul and Ruth McCracken Distinguished University Professor of Strategy, Ross School of Business, University of Michigan. Prahalad was named “The World's Most Influential Management Thinker” in 2007 by the Times of London and “the most influential thinker on business strategy today” by BusinessWeek.
M.S. Krishnan is a Hallman Fellow & Professor of Business Information and Technology, Ross School of Business, University of Michigan.
主題書展
更多書展今日66折
您曾經瀏覽過的商品
購物須知
外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。
無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。
為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。