Grown Up Digital ─ How the Net Generation Is Changing Your World

The Net Generation Has Arrived.
Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

How the brain of the Net Generation processes information
Seven ways to attract and engage young talent in the workforce
Seven guidelines for educators to tap the Net Gen potential
Parenting 2.0: There's no place like the new home
Citizen Net: How young people and the Internet are transforming democracy
Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.

“No one has been a more informed commentator on the transformative impact of the digital age than Don Tapscott.”—Brad Anderson, Chairman & CEO, Best Buy
“Don Tapscott provides an exciting roadmap to surviving and thriving in the Connected Era.”—Michael S. Dell, Chairman & CEO, Dell
“Don Tapscott nails it. A must read.”—Richard Florida, author, Who’s Your City? and The Rise of the Creative Class
“For anyone leading a talent-based organization, Grown Up Digital is an essential read.”—William D. Green, Chairman & CEO, Accenture
“The first guide to the land of the Net Generation that
should be read both by visitors and residents alike.”—Nicholas Negroponte, Founder & Chairman, One Laptop Per Child
“In Grown Up Digital, Tapscott uniquely shows how to harvest the big contributions this Net Generation has to offer.”—Frederick W. Smith, Chairman, President & CEO, FedEx
“Don Tapscott is one of the world's leading cyber gurus.”—Al Gore

DON　TAPSCOTT

Don Tapscott is Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, including Wikinomics, Paradigm
Shift, and The Digital Economy. Link in with the net generation at grownupdigital.com.