Motivate Like a CEO ─ Communicate Your Strategic Vision and Inspire People to Act!
商品資訊
商品簡介
“An exciting read, you won’t want to put Motivate Like a CEO down until you’ve mastered all of its secrets!”
Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There
"Motivated leaders are rare, yet everyone seeks to become one. The greatness of this book is that it breaks down the process by giving you the ideas and the tools to motivate and inspire yourself first, and then others second. If you’re in a leadership position or hoping to get to the next level, make the decision to buy this book, study this book, and put it into practice."
-Jeffrey Gitomer, author of The Little Red Book of Selling
The most successful leaders seem to possess a remarkable gift for inspiring and motivating people. They are not only hard workers who possess great business minds; they rally others to drive forward with a powerful, common vision. Motivate Like a CEO demonstrates how leaders at every level can develop this skill and use it to bring their teams together around a common purpose.
In this follow-up to her bestselling Speak Like a CEO, Suzanne Bates explains how you can become a powerful force of influence within your organization and position your company for greatness. You'll learn how to translate simple, effective concepts into brilliant execution; get people working together on the highest priorities; and align warring factions to channel energy into the efforts that make your company profitable.
Inside, you’ll discover secrets to generate excitement all the way down the line to achieve superior results. Real-world stories of leaders who have transformed their organizations will inspire you to move your own organization to a position of strength. And, you’ll find helpful, easy-to-follow advice on how to communicate in a way that inspires people to act.
Motivate Like a CEO teaches you how to:
- Inspire people to embrace and share your vision
- Speak with energy and confidence in tough situations
- Turn challenges into opportunities
- Get your team engaged, in the loop, and tracking real results
- Make time in your schedule for sharing your message of motivation throughout your company
Even a well-positioned, strategically sound company will fail if its messages and focus are not clear. Successful leaders must be able to move the strategic plan from words on paper into the hearts and minds of the people who make it happen.
Motivate Like a CEO can help you significantly improve bottom line results, create a happier, more unified team of people, and allow you to leave a legacy of leadership.
作者簡介
Suzanne Bates is an executive coach, author, speaker, entrepreneur, and former award-winning television news anchor. As president and CEO of Bates Communications, she shows leaders how to get business results through better communication.
目次
Part 1, The Principles
What is a Power Speaker? And How Can You Become One?
8 Habits of Highly Effective Power Speakers
Strategy and Power Speaking: It's Like White on Rice
On the Road to Power Speaking: 7 Common Mistakes to Avoid
Part 2, The Processes
Great Stories: the Heart of Power Speaking
Developing the Strategic Message: a Simple 4-Step Process
The Power Speaker's Secret Sauce: Your Words, Your Way
Power Surge: Moving Your Message around the World (or Your Office)
Powerful Passion: Learn to Speak with Energy and Conviction
Power Speaking for Men: (Hint: Don't Forget the Emotion)
Power Speaking for Women: (Hint: Get to the Point Early and Often)
Part 3, The Plan
Time Management: Making Time for What Really Matters
Power in Numbers: Build Your Power Speaking Team
Training Camp: The Coach Gets You Ready to Roll-Out Strategy
The Reward: Organizational Results and Business Success
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