95折
E-BUSINESS AND E-COMMERCE MANAGEMENT 3/E
商品資訊
ISBN13：9781405847063
出版社：全華經銷
作者：DAVE CHAFFEY
出版日：2007/01/01
裝訂：平裝
規格：26.5cm*19.5cm (高/寬)
定價
：NT$ 1060 元優惠價
：95 折 1007 元
無庫存，下單後進貨(採購期約4~10個工作天)
下單可得紅利積點：30 點
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目次
商品簡介
Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.
目次
Preface and Guided Tour
Acknowledgements
I INTRODUCTION
1. Introduction to e-business and e-commerce
2. E-Commerce Fundamentals
3. E-business Infrastructure
4. E-environment
II STRATEGY AND APPLICATIONS
5. E-business Strategy
6. Supply Chain Management
7. E-procurement
8. E-marketing
9. Customer Relationship Management
III IMPLEMENTATION
10. Change Management
11. Analysis and Design
12. Implementation and Maintenance
Glossary
Index
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