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本書是一本國際經濟與貿易專業核心課程的實戰教程,取材真實,內容覆蓋面適當,包括外貿交易過程的所有環節,如:與外方建立業務關系、做資信調查、詢盤、還盤、促銷、下訂單、簽約,包裝、投保、裝運、索賠理賠、安全收江以及參加展會、靈活貿易、各種商務活動的文件處理等等。 本書內容翔實,結構嚴謹,反應了當今世界進口業務的現實與最新變化,例文能真切反映交易的實際過程,注重培養學生的實際應用能力,更加貼近學生的就業需求.全書按教學法編排,本例設計符合教學需要。本教材與教師和學生的界面非常友好,方便任課教師組織課堂教學。 本書適合國際經濟與貿易專的學生、外貿工作才 以及所在需要同外商進行在效溝通的從業人員參考使用,可以作為各級院校的教學用書、公司培訓用書以及自學參考用書。
目次
Unit One Job Requirements and the Forms of Busuness Letters
Part One Job Requirements
Part Two The Forms of Business Letters
Summary
Exercises
Unit Two Establish Business Relations
Introduction
Business Letters
Pattern A of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Three Credit Inquiry
Introduction
Business Letters
Pattern A of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Four Enquiries and Replies
Introduction
Business Letters
Pattern A of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Five Quotations and Proforma Invoices
Introduction
Business Letters
Pattern A of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Six Offers,Counter-offers and Re-counter Offers
Introduction
Business Letters
Pattern A of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Seven Orders and Their Fulfillment
Introduction
Business Letters
Pattern A of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Eight Sales Confirmations
Introduction
Business Letters
Pattern A of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Nine Terms of Payment
Unit Ten Packing
Unit Eleven Insurance
Unit Twelve Shipping Instructions and Shipping Advice
Unit Thirteen Trade Disputes and Settlement
Unit Fourteen Sales Promotion
Unit Fifteen Expos
Unit Sixteen Flexible Trade(Ⅰ)
Unit Sixteen Flexible Trade(Ⅱ)
Unit Eighteen Miscellaneous
AppendixⅠ Commercial Acronyms and Abbreviations
AppendixⅡ Key to Exercises
Part One Job Requirements
Part Two The Forms of Business Letters
Summary
Exercises
Unit Two Establish Business Relations
Introduction
Business Letters
Pattern A of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Three Credit Inquiry
Introduction
Business Letters
Pattern A of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Four Enquiries and Replies
Introduction
Business Letters
Pattern A of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Five Quotations and Proforma Invoices
Introduction
Business Letters
Pattern A of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Six Offers,Counter-offers and Re-counter Offers
Introduction
Business Letters
Pattern A of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Seven Orders and Their Fulfillment
Introduction
Business Letters
Pattern A of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Eight Sales Confirmations
Introduction
Business Letters
Pattern A of Business Letters
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Nine Terms of Payment
Unit Ten Packing
Unit Eleven Insurance
Unit Twelve Shipping Instructions and Shipping Advice
Unit Thirteen Trade Disputes and Settlement
Unit Fourteen Sales Promotion
Unit Fifteen Expos
Unit Sixteen Flexible Trade(Ⅰ)
Unit Sixteen Flexible Trade(Ⅱ)
Unit Eighteen Miscellaneous
AppendixⅠ Commercial Acronyms and Abbreviations
AppendixⅡ Key to Exercises
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