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商務英語綜合教程學生用書(第二冊)光盤（簡體書）
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ISBN13：9787811345070
出版社：對外經濟貿易大學出版社
作者：彭青龍
出版日：2009/09/01
裝訂／頁數：平裝／194頁
人民幣定價：32 元
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《商務英語綜合教程》共分四冊，每冊12個單元，內容包括經濟、管理、國際法和跨文化四大模塊，涉及全球經貿、國際營銷、企業管理、金融理財、品牌策略、公共關係、人力資源、危機管理、企業家、房地產、電子商務、企業社會責任、商業道德、跨文化交流、職業選擇、領導藝術、商業團隊建設、網上購物、客戶服務、商業間諜和能源危機等多個方面。每單元均由Text A、Text B、Text C及相關練習組成。Text A側重商務詞匯、語法知識及篇章理解。Text B著力培養學生的商務英語口語和寫作能力等交際能力。Text C主要是提高學生的聽力技能和人文底蘊。本套教材主要適用于全日制商務英語專業或者英語(商務英語方向)專業的一二年級大學生，也可作為全日制非英語專業學生的選修課教材或行業培訓教材。教材分學生用書和教師用書。
目次
Unit One Money
Text A Money and Banking
Text B Background to the Euro
Text C Manners in Different Countries
Unit Two Public Relations
Text A Public Relations Specialists
Text B The Facts Are There in Black and White
Text C Building Business Relations
Unit Three Personal Finance
Text A Home Schooled
Text B Borrowing Money: Understanding How the Numbers Work
Text C Personal Financial Planning
Unit Four Business Etiquette
Text A Office Manners of a Secretary
Text B Phone Manners
Text C Bill Gates Steps Aside at Microsoft
Unit Five Building Brand ,
Text A Labelled with Love the Extracts from the Interview with Nirmalya Kumar
Text B Ben & Jerrys Homemade Inc.
Text C China Revealed
Unit Six Concept of Management
Text A Fergie Balfour An Energetic Leader
Text B An International Project Managers Day(A Case)
Text C The History of Olympic Games
Unit Seven Globalization
Text A China Remains Strongly Appealing to Foreign Capital
Text B Globalization Splits Rich and Poor
Text C Voices from Chinas Past: Cai Yuanpei on Globalizatio
Unit Eight E-Marketing
Text A ABCs of Internet Selling
Text B Computers Cant Smile
Text C Dumbest Generation
Unit Nine Communication
Text A A Targeted Media Campaign
Text B I Cant Afford a Public Relations Campaign, Can I?
Text C The Art of Action
Unit Ten Employee Management
Text A The Human Touch
Text B Ritz-Carlton : Taking Care of Those Who Take Care of Customers
Text C Employee Communication at FedEx
Unit Eleven Career Guidance
Text A Opening Ones Own Business
Text B What Are International Managers Looking For?
Text C I Think I Will Be a CEO One Day -- Yang Songjun
Unit 12 Expert Economist
Text A Alan Greenspan: the Most Powerful Guy
Text B Cautious of Creating Too Much Complexity
Text C Chinas Entry into WTO
Text A Money and Banking
Text B Background to the Euro
Text C Manners in Different Countries
Unit Two Public Relations
Text A Public Relations Specialists
Text B The Facts Are There in Black and White
Text C Building Business Relations
Unit Three Personal Finance
Text A Home Schooled
Text B Borrowing Money: Understanding How the Numbers Work
Text C Personal Financial Planning
Unit Four Business Etiquette
Text A Office Manners of a Secretary
Text B Phone Manners
Text C Bill Gates Steps Aside at Microsoft
Unit Five Building Brand ,
Text A Labelled with Love the Extracts from the Interview with Nirmalya Kumar
Text B Ben & Jerrys Homemade Inc.
Text C China Revealed
Unit Six Concept of Management
Text A Fergie Balfour An Energetic Leader
Text B An International Project Managers Day(A Case)
Text C The History of Olympic Games
Unit Seven Globalization
Text A China Remains Strongly Appealing to Foreign Capital
Text B Globalization Splits Rich and Poor
Text C Voices from Chinas Past: Cai Yuanpei on Globalizatio
Unit Eight E-Marketing
Text A ABCs of Internet Selling
Text B Computers Cant Smile
Text C Dumbest Generation
Unit Nine Communication
Text A A Targeted Media Campaign
Text B I Cant Afford a Public Relations Campaign, Can I?
Text C The Art of Action
Unit Ten Employee Management
Text A The Human Touch
Text B Ritz-Carlton : Taking Care of Those Who Take Care of Customers
Text C Employee Communication at FedEx
Unit Eleven Career Guidance
Text A Opening Ones Own Business
Text B What Are International Managers Looking For?
Text C I Think I Will Be a CEO One Day -- Yang Songjun
Unit 12 Expert Economist
Text A Alan Greenspan: the Most Powerful Guy
Text B Cautious of Creating Too Much Complexity
Text C Chinas Entry into WTO
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