新編商務英語綜合教程·學生用書(第1冊)(高等學校商務英語系列教材)（簡體書）

《新編商務英語綜合教程》是“高等學校商務英語系列教材”之一。本書為第1冊，共10個單元，每單元由Readng Ⅰ、ReadnS Ⅱ和Extension三大部分組成，并配有相應的教師用書。.
本教程選材新穎，內容豐富，專業面廣，實用性強，可供高等院校經貿和商務英語專業的學生、具有相應英語水平的商務工作者及商務英語愛好者學習使用。

Unit 1 Business Etiquette
Reading I　Everyday Etiquette for Office Life
Reading II Handshakes
Extension
Unit 2 Shopping
Reading I　Going Grocery Shopping: Let Your Fingers Do the Walking
Reading II Youd Better Shop Around
Extension
Unit 3 Companies
Reading I When Companies Are Places to Work
Reading II Second Chances
Extension
Unit 4 Products
Reading I A Standard of Excellence
Reading II Speeding New Products to Market
Extension
Unit 5 Promotion
Reading I　The Buying and Selling of Dreams
Reading II Criticisms and Defenses of Promotion
Extension
Unit 6 Job Interviews
Reading I Making the Best of a Good Job
　Reading II New Rules for Landing a Job: Interview Skills That Give You the Edge
　Extension
Unit 7 Cultural Diversity
　Reading I　Outstanding Cultural Diversity Programs
　Reading II Developing an Intercultural Training Program
　Extension
Unit 8 Managers
　Reading I　Managers for the Twenty-first Century
　Reading II Managerial Caricatures
　Extension
Unit 9 Going Global
　Reading I　Birth of a Buzzword
　Reading II Global Marketing into the Twenty-first Century
　Extension
Unit 10 Retailing
Reading I A Retailing Legend Is Born
Reading II Shopping Euphoria at the Somerset Collection
Extension
Appendix A Glossary
Appendix B Idioms & Expressions