電子商務專業英語教程（簡體書）

本書旨在使讀者掌握電子商務專業英語術語及用法，培養和提高讀者閱讀和翻譯專業英語文獻資料的能力。本書由15個主題單元組成，涵蓋了電子商務領域的基本理論、基本知識、基本技術、基本應用和法規等內容。每個主題單元由課文、閱讀材料、詞匯、注釋和練習組成。書后附有參考譯文、參考答案和參考文獻。為了方便教學，本書另配有電子教案，向采納本書作為教材的教師免費提供。
本書可以作為電子商務、信息管理與信息系統、物流管理、市場營銷等本專科專業英語教材，也可供從事相關專業的工程技術人員參考使用。

Unit 1 Electronic Commerce Theory
　Text A Overview of Electronic Commerce
　Exercises
　Text B Advantages And Disadvantages of Electronic Commerce
　Reading Materials
　IT Producing Industries -Hopeful Sighs In 2003
　IT Producing Industries Weather the Recession and Recover Slowly
Unit 2 Internet and Protocols
　Text A Computer Networks
　Exercises
　Text B The TCP/IP Protocol Suite
　Reading Materials
　A Nation Online: How Americans Are Expanding Their Use Of The Internet
Unit 3 Economics of Electronic Commerce
　Text A Interaction of Economics and E-commerce
　Exercises
　Text B E-Commerce Changes the Economics of Research
　Reading Materials
　Online Marketing Basics
　Establishing a Web Presence
Unit 4 Web Publishing
　Text A Online Publishing
　Exercises
　Text B Opportunities and Risks of Electronic Publishing
　Reading Materials
　Assessing the Need for an Online Store
Unit 5 Logistics
　Text A I.ogistics in Electronic Commerce
　Exercises
　Text B The Logistics Gaps in China
　Reading Materials
　The First Step to Internet Marketing:Pick Something to Promote
　Step One: Pick Something to Promote
　Selling Stuff
　Collecting Leads
　Info to Collect
　Other Stuff You Can Achieve with Search Ads
Unit 6 EDI and Its Application
Text A Electronic Data Interchange (EDI)
Exercises
Text B EDI Adoption and EDI Maturity
Reading Materials
　Ten Key Steps to Successfully Marketing Your Business Online
Unit 7 Electronic Marketing Structure and Direct Marketing
Text A Overview of Electronic Marketing Structure
Exercises
Text B Direct Marketing
Reading Materials
　Internet Marketing and customer referrals
Unit 8 SCM and Electronic Commerce
Text A IT and supply-chain management
　Exercises
　Text B The significance of virtual value chains in revealing new market opportunities
　Reading Materials
　A History of Logistics/Supply Chain Management
Unit 9 Advertising Strategies
　Text A Advertising Methods on the Web
　Exercises
　Text B Advertisement Strategies
　Reading Materials
　How to Start Selling Online
Unit 10 Security Issues in Electronic Commerce
　Text A Internet E-Commerce Security
　Exercises
　Text B Creating and maintaining Brands on the Web
　Reading Materials
　E-Commerce Security: Fact or Fiction?
Unit 11 Eletronic Commerce Legislation
Unit 12 Web Marketing
Unit 13 Electronic Commerce and Information Economy
Unit 14 Electronic Commerce Trust
Unit 15 Electronic Commerce Planning
參考譯文