會展英語（簡體書）

本書分12個單元，各單元的理論部分各自獨立，但全書連貫起來就構成了一個有機的整體。每個單元的第二部分為主旨閱讀，按會議和展覽兩大模塊分別取材于國際或地區相關重大事件，以增強透視性的體驗。各單元還根據各自的主題，通過快速連接、事件回放方式，與主旨閱讀的題材構成一類事件話題。
本書設計了兩大類練習：專業詞庫和需求實踐。專業詞庫著重對大量首字母縮略詞的認識和對專業術語的掌握；需求實踐則側重實際運用能力的訓練，包括知識性問題的理解和表達，英漢互譯，以及角色體驗三種練習形式。
本書適用于會展等相關專業大專院校學生、成人教育學員使用，亦可供從業人員參考。

Part I Meetings and Conventions
　Unit 1 Identifying Meetings and Conventions
1.1 Lead-In
1.2 Spotlight Reading
1.3 Quick Link
1.4 Replay
1.5 Terminology Bank
1.6 On-Demand Practice
　Unit 2 The Foundations of a Proper Industry
2.1 Lead-In
2.2 Spotlight Reading
2.3 Quick Link
2.4 Replay
2.5 Terminology Bank
2.6 On-Demand Practice
　Unit 3 Key Ingredients of a Successful Meeting
3.1 Lead-In
3.2 Spotlight Reading
3.3 Quick Link
3.4 Replay
3.5 Terminology Bank
3.6 On-Demand Practice
　Unit 4 Planning a Meeting
4.1 Lead-In
4.2 Spotlight Reading
4.3 Quick Link
4.4 Replay
4.5 Terminology Bank
4.6 On-Demand Practice
　Unit 5 Meeting Market Research
5.1 Lead-In
5.2 Spotlight Reading
5.3 Quick Link
5.4 Replay
5.5 Terminology Bank
5.6 On-Demand Practice
Part I Events and Projects
　Unit 6 Event Project Management
6.1 Lead-In
6.2 Spotlight Reading
6.3 Quick Link
6.4 Replay
6.5 Terminology Bank
6.6 On-Demand Practice
　Unit 7 Event Marketing Strategy
7.1 Lead-In
7.2 Spotlight Reading
7.3 Quick Link
7.4 Replay
7.5 Terminology Bank
7.6 On-Demand Practice
　Unit 8 Contract Management
8.1 Lead-In
8.2 Spotlight Reading
8.3 Quick Link
8.4 Replay
8.5 Terminology Bank
8.6 On-Demand Practice
Unit 9 Cost Management
9.1 Lead-In
9.2 Spotlight Reading
9.3 Quick Link
9.4 Replay
9.5 Terminology Bank
……
Unit 10 Event Risk Mangement
Unit 11 Human Resources Management
Unit 12 Safety Mangement
Key for Reference
References