外貿英語口語(附光碟)(簡體書)
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系列名:21世紀高等職業教育規劃教材雙證系列
ISBN13:9787313058423
出版社:上海交通大學出版社
作者:金玲慧
出版日:2013/08/01
裝訂/頁數:平裝/188頁
附件:附光碟
規格:26cm*19cm (高/寬)
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本書為“21世紀高等職業教育規劃教材雙證系列)國際商務類)”之一。
本書根據“就業導向、工學結合、任務中心”的原則,結合外貿環節中業務流程的口頭交際內容進行編寫,全書分為17個單元,內容涉及建立業務聯系、展銷會、公司介紹、工廠接待、產品介紹、詢盤和報盤、還盤、訂貨、包裝、裝運、保險、支付、簽約、商檢、索賠、仲裁、代理等。每個單元由商務知識、情景對話、語言擴展、職業拓展和輔助課文5個部分組成。本書針對外銷員的國際商務英語口語考試,提供更為貼近時代而有針對性的學習輔導。
本書可作為國際貿易、國際商務等經濟類專業以及商務英語專業專業課的教材,也可作為從事國際貿易工作的在職人員業務培訓教材。
本書根據“就業導向、工學結合、任務中心”的原則,結合外貿環節中業務流程的口頭交際內容進行編寫,全書分為17個單元,內容涉及建立業務聯系、展銷會、公司介紹、工廠接待、產品介紹、詢盤和報盤、還盤、訂貨、包裝、裝運、保險、支付、簽約、商檢、索賠、仲裁、代理等。每個單元由商務知識、情景對話、語言擴展、職業拓展和輔助課文5個部分組成。本書針對外銷員的國際商務英語口語考試,提供更為貼近時代而有針對性的學習輔導。
本書可作為國際貿易、國際商務等經濟類專業以及商務英語專業專業課的教材,也可作為從事國際貿易工作的在職人員業務培訓教材。
目次
Unit 1 Establishment of Business Relations
Business Profile
Situational Dialogue
Data Bank
Career Skills: Explaining Your Job
Text Bank: Relationship in Business
Unit 2 Trade Fair
Business Profile
Situational Dialogue
Data Bank
Career Skills: On-site Service
Text Bank: Prepare Your Trade Show Display
Unit 3 Company Introduction
Business Profile
Situational Dialogue
Data Bank
Career Skills: Describing Graphs
Text Bank: Introducing Your Company
Unit 4 A Factory Tour
Business Profile
Situational Dialogue
Data Bank
Career Skills: Entertaining Clients
Text Bank: Business Entertaining Skills
Unit 5 Product Introduction
Business Profile
Situational Dialogue
Data Bank
Career Skills: Promotion Activity
Text Bank: Personal Selling
Unit 6 Inquiries and Offers
Business Profile
Situational Dialogue
Data Bank
Career Skills: Giving Numbers
Text Bank: Writing a Business Letter
Unit 7 Counter-offer
Business Profile
Situational Dialogue
Data Bank
Career Skills: Making Negotiation
Text Bank: Barriers to Successful Negotiation
Unit 8 Acceptance and Order
Business Profile
Situational Dialogue
Data Bank
Career Skills: Getting Things Done on Time
Text Bank: How to Get Things Done
Unit 9 Packing
Business Profile
Situational Dialogue
Data Bank
……
Unit 10 Shipment
Unit 11 Insurance
Unit 12 Payment
Unit 13 Contracts
Unit 14 Commodity Inspection
Unit 15 Complaints & Claims
Unit 16 Arbitration
Unit 17 Agency
參考文獻
Business Profile
Situational Dialogue
Data Bank
Career Skills: Explaining Your Job
Text Bank: Relationship in Business
Unit 2 Trade Fair
Business Profile
Situational Dialogue
Data Bank
Career Skills: On-site Service
Text Bank: Prepare Your Trade Show Display
Unit 3 Company Introduction
Business Profile
Situational Dialogue
Data Bank
Career Skills: Describing Graphs
Text Bank: Introducing Your Company
Unit 4 A Factory Tour
Business Profile
Situational Dialogue
Data Bank
Career Skills: Entertaining Clients
Text Bank: Business Entertaining Skills
Unit 5 Product Introduction
Business Profile
Situational Dialogue
Data Bank
Career Skills: Promotion Activity
Text Bank: Personal Selling
Unit 6 Inquiries and Offers
Business Profile
Situational Dialogue
Data Bank
Career Skills: Giving Numbers
Text Bank: Writing a Business Letter
Unit 7 Counter-offer
Business Profile
Situational Dialogue
Data Bank
Career Skills: Making Negotiation
Text Bank: Barriers to Successful Negotiation
Unit 8 Acceptance and Order
Business Profile
Situational Dialogue
Data Bank
Career Skills: Getting Things Done on Time
Text Bank: How to Get Things Done
Unit 9 Packing
Business Profile
Situational Dialogue
Data Bank
……
Unit 10 Shipment
Unit 11 Insurance
Unit 12 Payment
Unit 13 Contracts
Unit 14 Commodity Inspection
Unit 15 Complaints & Claims
Unit 16 Arbitration
Unit 17 Agency
參考文獻
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