跨文化商務溝通（簡體書）

隨著經濟全球化的加速發展，國際商務交流與合作已經全方位展開。國際貿易和國際生產活動不僅跨越國界，往往也跨越文化，使跨國生產與貿易成為一種跨文化的溝通。文化的差異也就難免給國際商務合作造成摩擦和障礙。這種摩擦和障礙也是多方面的。經濟全球化越是深入發展，文化上的摩擦與障礙這一問題就越突出。消除這些摩擦和障礙，提高跨文化溝通的有效性也就越來越重要，甚至成了決定國際商務活動成功與否的關鍵因素。比如，隨著越來越多的跨國企業、合資企業的建立，人力資源的來源日益呈現出國際化的趨勢。來自不同國家、不同民族
的員工具有不同的文化背景，他們的價值觀、行為準則、思維方式、態度等具有相當大的差異。這種文化差異很可能引起行為上的沖突。企業的管理人員能否在跨文化管理過程中有效解決文化沖突，減少文化差異造成的消極作用，對跨文化團隊的建設和企業國際競爭力的提高意義重大。中國加入WT0后，文化差異也是中國企業走出國門，外資企業進入中國市場所面臨的最大挑戰。因此，為消除文化差異造成的障礙，迎接文化多元化的挑戰，必須進行有效的跨文化商務溝通及跨文化商務管理方面的教育和培訓。

Chapter 1 Cultural Differences and Intercultural Communication
Globalization and Intercultural Business Communication
Understanding Culture
Characteristics of Culture
The Things Culture Does
Dimensions of Culture
Concepts about Cultural Differences and Intercultural Communication
Communication
Principles of Communication
The Relationship of Communication and Culture
Communication Barriers and Cultural Iceberg
Potential Problems in Intercultural Communication
Communication Competence
Chapter 2 Universal Systems
Economic Systems
Political Systems
Educational Systems
Marriage, Family and Kinship Systems
Social Hierarchies and Interaction
Chapter 3 Cultural Values and Business Cultures
Cultural Values
Attitudes
Belief and Religion
Attribution, Perception and Communication
Diverse Cultural Patterns
Chapter 4 Cultural Shock
Cultural Shock
Short Visit Culture Shock
The Most Common Stages of Cultural Shock
Alleviating Cultural Shock (For Person)
Alleviating Cultural Shock (For Company)
Chapter 5 Verbal Communication
The Relationship between Language and Culture
Thought
Language Diversity
Vocabulary Equivalence
Translation Problems
Host Language
High-Context and Low-Context Language
Linear and Nonlinear Language
Parables and Proverbs
Slang and Other Informal Language
Conversation Taboos
Chapter 6 Nonverbal Communication
The Importance of Nonverbal Communication
The Relationship Between Verbal and Nonverbal Communication
Paralanguage/ Metacommunication
Facial Expression
Eye Contact (Oculesics)
Gestures
Posture and Stance
Proxemics
Haptics
Chromatics
Chronemics
Oifactics
Silence
Chapter 7 Written Communication Patterns
Chapter 8 Global Etipuette，Business and Social Customs
Chapter 9 International Negotiation Process and Strategies
Chapter 10 Intercultural Mansgement
Chapter 11 Marketing Across Cultures
Chpater 12 Intercultural Business Behavior
References