全國高等院校電子商務系列實用規劃教材：電子商務英語（簡體書）

本書精選40篇電子商務英語閱讀材料，旨在提高學生的閱讀與寫作能力，拓寬學生的知識面，使其理解并掌握電子商務的基本概念、原理及發展趨勢，從而促進學生外語技能與專業知識的全面發展。
本書共分10個單元。每個單元涉及電子商務的一個主題，主要包括電子商務的基本概念、電子市場的基本架構、B2C電子商務、B2B電子商務、電子商務中的客戶行為及客戶服務、電子商務的技術架構、移動商務的發展、電子營銷、電子商務中的支付體系以及電子商務涉及的法律道德問題。每個單元以閱讀訓練為主，并提供科技英語翻譯及寫作技巧點撥，以幫助學生在提高閱讀能力的同時，加強寫作能力的訓練。
本書可作為高等院校電子商務及相關專業本科生與研究生的教材，也可供讀者自學使用。

UNIT 1 Brief Introduction to E-commerce
　Text
　The Emergence of E-commerce
　Supplementary Reading 1
　E-commerce in China
　Supplementary Reading 2
　Amazon--Before and After
　Supplementary Reading 3
　Should E-commerce Be Taxed Like Any Other Commerce
　參考譯文
UNIT 2 E-commerce Market Mechanism
　Text
　Electronic Marketplaces
　Supplementary Reading 1 eBay--The Juggernaut of E-marketplaces
　Supplementary Reading 2
　Collaborative Commerce--The Next Big Trend in Partnering
　Supplementary Reading 3
　Making the Web Just another Venue for Trade-Shows
　參考譯文
UNIT 3 Business-to-Customer E-commerce
　Text
　Yesterday, Today and Tomorrow of B2C E-commerce
　Supplementary Reading 1
　B2B vs B2C--More Than Just a Letter
　Supplementary Reading 2
　FAQ for B2C
　Supplementary Reading 3
　What is the Difference between B2C and B2B
　參考譯文
UNIT 4 Business-to-Business E-commerce
　Text
　Business-to-Business E-commerce
　Supplementary Reading 1 B2B Marketing Strategies
　Supplementary Reading 2 E-Commerce Procurement Management
　Supplementary Reading 3
　Research on Partner-Choosing and Web Services for B2B E-commerce in Virtual Enterprises
　參考譯文
UNIT 5 Consumer Behavior and Customer Services in E-commerce
　Text
　Customer Behavior Affects E-commerce Competitiveness
　Supplementary Reading 1
　E-commerce Report: Technology that promises to analyze sales data more simply and quickly could alter customer interactions
　Supplementary Reading 2
　Improving Customer Experience:Usability Testing Is Not Enough
　Supplementary Reading 3
　Five Myths in E-Commerce about Personalization
　參考譯文
UNIT 6 Technical Infrastructure of E-commerce
　Text
　Database
　Supplementary Reading 1
　Two Technical Infrastructures of E-commerce--Data Management and Computer Network
　Supplementary Reading 2
　Intemet
　Supplementary Reading 3
　Communities in Cyberspace
　參考譯文
UNIT 7 Mobile Commerce
　Text
　Mobile Commerce
　Supplementary Reading 1
　M-commerce Security Challenges and Solution
　Supplementary Reading 2
　M-commerce at Helsana Health Insurance
　Supplementary Reading 3
　M-commerce in China
　參考譯文
UNIT 8 Online Marketing
　Text
　E-marketing
　Supplementary Reading 1
　E-marketing Strategy and Tescos E-marketing Campaign
　Supplementary Reading 2
　Google and Financial Crisis
　Supplementary Reading 3
　Search Engine Optimization
UNIT 9 Payment System in E-commerce
　Text
　Electronic Payment
　Supplementary Reading 1
　Electronic Funds Transfer
　Supplementary Reading 2
　Untraceable Digital Cash, Information Markets, and BlackNet(1)
　Supplementary Reading 3
　Untraceable Digital Cash, Information Markets, and BlackNet(2)
　參考譯文
UNIT 10 Law, Ethics in E-commerce
　Text
　Computer Security
　Supplementary Reading 1 Computer Virus
　Supplementary Reading 2 The Law of the Web for Businesses
　Supplementary Reading 3 Privacy and Confidentiality in an E-commerce World
　參考譯文
Key to Exercises
References