跨文化商務交際（簡體書）

21世紀的中國，國際合作日益頻繁也更加廣泛，對參與國際商務交往人員的跨文化交際能力也提出了更高的要求。培養和提高跨文化交際能力成為英語教學的重要內容。
本書共10章，第1至4章以跨文化交際學的基本理論為框架，闡述交際與文化的關係、文化價值觀對跨文化商務交際的影響，介紹文化差異在言語和非言語方面的表現。第5至10章運用跨文化交際學理論具體分析重要商務實踐活動中的文化差異，即跨文化商務寫作、禮儀、談判、營銷、倫理和企業文化。
教材特色；
　▲跨文化交際理倫與商務交往實踐相結合
　▲國際商務文化與中國文化相結合
　▲通過幕例學習培養學生的跨文化交際能力
　▲每章有學習目標和中文邊注，配有圖表

Chapter 1 Communication: An Intercultural Perspective
　I.　Basics of Human Communication
1. Needs and Purposes for Communication
2. Definition of Communication
3. The Scope and Classification of Communication
4. The Process of Communication
5. Characteristics of Communication
　II. A Review of Intercultural Communication Study
1. Intercultural Communication Study in the U.S.
2. Intercultural Communication Study in China
3. The Multidisciplinary Nature of Intercultural Communication Study
　III. A Review of Intercultural Business Communication
1. The Research of Intercultural Business Communication
2. The Importance of Learning Intercultural Business Communication
3. The Complexity in Learning Intercultural Business Communication
Chapter 2 Understanding Cultures and Their Values
　I.　The Nature of Culture
1. Definitions of Culture
2. Ingredients of Culture
3. Characteristics of Culture
　II. The Basics of Cultural Values
1. Definition of Value
2. Values Form the Core of Culture
3. Priorities of Cultural Values
　III. Understanding Cultural Patterns
1. Kluckhohn and Strodtbecks Value Orientations
2. Hofstede-Bonds Value Dimensions
3. Trompenaars Value Dimensions
4. Schwartzs Value Inventory
5. Halls High- and Low-context Orientation
Chapter 3 Comprehending Verbal Communication
　I.　The Relation Between language and Culture
1. The Influence of Culture on Language
2. The Influence of Language on Culture
　II. Cultural Impact on Language at Various Levels
1. Meanings of Words
2. Sociolinguistic Rules
3. Analysis of Speech Acts
4. Discourse Patterns
5. Verbal Styles
Chapter 4 Perceiving Nonverbal Communication
　I.　The Basics of Nonverbal Communication
1. Defining Nonverbal Communication
2. The Importance of Nonverbal Communication
3. Functions of Nonverbal Communication
　II. Cultural Impact on Nonverbal Communication
1. Body Movement
2. Eye Contact
3. Touch
4. Smell
5. Paralanguage
6. Spatial Language
7. Temporal Language
Chapter 5 Intercultural Business Writing
　I.　The Importance of Writing in Intercultural Business Communication
　II. Cultural Consideration in Planning Business Messages
1. Defining Purpose
2. Analyzing Intercultural Audiences
3. Selecting a Channel and Medium
　III. Cultural Consideration in Organizing Business Messages
1. Organizing Routine, Good-news, and Goodwill Messages
2. Organizing Bad-news Messages
3. Organizing Persuasive Messages
4. Organizing Reports
5. Organizing Employment Messages
　IV. Cultural Differences in Format and Layout of Business Letters
Chapter 6 Intercultural Business Etiquette and Protocol
　I.　The Importance of Appropriate Etiquette and Protocol
　II.　Defining Business Etiquette and Protocol
　III. Cultural Differences in Business Etiquette and Protocol
　……
Chapter 7　Intercultural Business Negotiation
Chapter 8 Intercultural Markeking Communication
Chapter 9 Intercultural Business Ethics
Chapter 10 Organizational Culture and Intercultural Communication Training
Key to Exercises
Bibliography