The AMA HANDBOOK of BUSINESS WRITING
商品資訊
ISBN13:9780814415894
出版社:AMERICAN MANAGEMENT ASSOCIATION
作者:KEVIN WILSON; JENNIFER WAUSON
出版日:2010/08/04
裝訂/頁數:精裝/637頁
規格:26cm*18.5cm (高/寬)
商品簡介
An indispensible desktop reference for every business professional!
Just because you’re not a born writer doesn’t mean you should settle for less than perfect business documents. After all, every piece you write reflects directly on the quality of the product or service your business offers. Now, this helpful guide takes the guesswork out of more than 50 commonly used business documents, including:
Reports • Proposals • Business plans • Presentations • Press releases • Memos • Email • Newsletters • Collection Letters • Sales materials • And more
Arranged alphabetically and cross-referenced for easier use, the book presents clear examples of how to (and how not to) create winning materials every time. The authors’ step-by-step instructions begin with an overview of the writing process, from preparation and research right through to final review and publication. Sample documents show you how your pieces should look and read, and close to 300 individual entries cover key points of grammar, style and spelling, and present strategies for writing more clearly, avoiding bias, eliminating clichés, and much more.
作者簡介
KEVIN WILSON (Acworth, GA) is a writer, instructional designer, training consultant and Vice President of Videologies, Inc., a company that specializes in training administrative professionals.
JENNIFER WAUSON (Acworth, GA) is a training consultant, project manager, and President of Videologies, Inc. They are the authors of Administrative Assistant’s and Secretary’s Handbook.
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