Entrepreneurship: A Process Perspective

The new second edition of ENTREPRENEURSHIP: A PROCESS PERSPECTIVE offers an even more current and comprehensive overview of all things entrepreneurial, delivering an applied and action-oriented presentation that couples solid theory with relevant examples. Teaching entrepreneurship based on the timeline of starting and operating a new business, the book focuses on the entrepreneurial process as it moves through several distinct phases: generating ideas and recognizing opportunities, assembling resources, launching the new venture, building success, and harvesting the rewards. At each stage, the authors analyze these processes along three dimensions, examining individual, group, and societal contexts. This process approach keeps students engaged and thinking about how to apply the principles learned to their own business ideas.