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《商務英語函電(第2版)》是根據高等職業教育的培養目標編寫的,以實用為主,夠用為度,突出能力培養。在第1版的基礎上,新增一個單元(代理)·進一步完善了外貿工作流程;重新撰寫了13單元,著重講述了合同的類型及結構,增添了合同中的條款術語和各種不同的表達方法;每單元有針對性地增添了一些練習;適時更新了第1版的實例,選用了大量國際商務活動最新的資料,使教材更具有時代感。
全書共分15單元,內容包括:商務書信的編寫,建立商務關係,詢盤、報盤和還盤,訂單,支付方式,催開和修改信用證,包裝和運輸,保險,投訴、索賠和理賠,簽訂合同,代理和對外貿易中的各種單證。
本教材可作為三年制、二年制高等職業技術學院、高等專科學校、成人教育學院等大專層次的商務英語專業教材,也可作為廣大自學者及外貿工作者的自學用書。
全書共分15單元,內容包括:商務書信的編寫,建立商務關係,詢盤、報盤和還盤,訂單,支付方式,催開和修改信用證,包裝和運輸,保險,投訴、索賠和理賠,簽訂合同,代理和對外貿易中的各種單證。
本教材可作為三年制、二年制高等職業技術學院、高等專科學校、成人教育學院等大專層次的商務英語專業教材,也可作為廣大自學者及外貿工作者的自學用書。
目次
Unit 1 Business Letter Writing
1.1 Essential Qualities of Business Letters
1.2 Layout of Business Letter
1.3 Format of Business Letter
1.4 Addressing an Envelope
Unit 2 The Tendency of Business Correspondence
2.1 Telex
2.2 Fax
2.3 E-mail
Unit 3 Establishing Business Relations
3.1 Self-introduction
3.2 A Reply to a Self-introduction
3.3 Request for the Establishment of Business Relations
3.4 A Reply to the Request for the Establishment of Business Relations
Unit 4 Enquiries & Offers
4.1 Making an Enquiry
4.2 Reply to an Enquiry
4.3 Making a Firm Offer
4.4 Making a Voluntary Offer
Unit 5 Counter Offers
5.1 Making a Counter Offer
5.2 Declining Price Reduction
5. 3 Concession on Price
5. 4 Advising to Accept the Offer
Unit 6 Orders
6.1 Placing an Order
6.2 Declining the Order
6.3 Covering Letter with Order Form
6.4 Acknowledgement of Order
Unit 7 Terms of Payment
7.1Requesting for Paymen by D/A
7.2 Accepting D/A Terms
7.3 Proposing to Pay by D/P at Sight
7.4 Proposing to Pay by D/P after Sight
Unit 8 Establishment and Amendment to L/C
8.1 Application for Establishment of I./C
8.2 Urging Establishment of L/C
8.3 Application for Amendment of L/C
8.4 Asking for Extension of L/C
Unit 9 Packing
9.1 Packing Requirement
9.2 About Inner Packing
9.3 About Outer Packing
Unit 10 Shipment
10.1 Shipping Instructions
10.2 Shipping Advice
10.3 Urging Shipment
10.4 Proposing Partial Shipment and Trans hioment
Unit 11 Insurance
11.1 Asking for Insurance Arrangement
11.2 Reply to an Insurance Application
11.3 Request for Excessive Insurance
11.4 Insurance Policy
Unitl2 Complaints, Claims and Adjustments
12.1 Complaint of Wrong Dispatch
12.2 Apologizing for the Complaint
12.3 Lodging a Claim for Damaged Goods
12.4 Acceptance of a Claim
Unit 13 Businesses Contract
13.1 The Types of a Contract
13.2 The Structure of a Contract
13.3 Terms and Conditions
13.4 Specimens of Contract
Unit 14 Agency
14.1 Asking for Sole Agency
14.2 A Favorable Reply
Unit 15 Documents in International Trade
15.1 Commercial Invoice
15.2 Packing List
15.3 Certificate of Origin
15.4 Weight Memo
15.5 Bill of Lading
15.6 Draft (Bill of Exchange)
15.7 Letter of Credit
參考譯文
參考答案
參考文獻
1.1 Essential Qualities of Business Letters
1.2 Layout of Business Letter
1.3 Format of Business Letter
1.4 Addressing an Envelope
Unit 2 The Tendency of Business Correspondence
2.1 Telex
2.2 Fax
2.3 E-mail
Unit 3 Establishing Business Relations
3.1 Self-introduction
3.2 A Reply to a Self-introduction
3.3 Request for the Establishment of Business Relations
3.4 A Reply to the Request for the Establishment of Business Relations
Unit 4 Enquiries & Offers
4.1 Making an Enquiry
4.2 Reply to an Enquiry
4.3 Making a Firm Offer
4.4 Making a Voluntary Offer
Unit 5 Counter Offers
5.1 Making a Counter Offer
5.2 Declining Price Reduction
5. 3 Concession on Price
5. 4 Advising to Accept the Offer
Unit 6 Orders
6.1 Placing an Order
6.2 Declining the Order
6.3 Covering Letter with Order Form
6.4 Acknowledgement of Order
Unit 7 Terms of Payment
7.1Requesting for Paymen by D/A
7.2 Accepting D/A Terms
7.3 Proposing to Pay by D/P at Sight
7.4 Proposing to Pay by D/P after Sight
Unit 8 Establishment and Amendment to L/C
8.1 Application for Establishment of I./C
8.2 Urging Establishment of L/C
8.3 Application for Amendment of L/C
8.4 Asking for Extension of L/C
Unit 9 Packing
9.1 Packing Requirement
9.2 About Inner Packing
9.3 About Outer Packing
Unit 10 Shipment
10.1 Shipping Instructions
10.2 Shipping Advice
10.3 Urging Shipment
10.4 Proposing Partial Shipment and Trans hioment
Unit 11 Insurance
11.1 Asking for Insurance Arrangement
11.2 Reply to an Insurance Application
11.3 Request for Excessive Insurance
11.4 Insurance Policy
Unitl2 Complaints, Claims and Adjustments
12.1 Complaint of Wrong Dispatch
12.2 Apologizing for the Complaint
12.3 Lodging a Claim for Damaged Goods
12.4 Acceptance of a Claim
Unit 13 Businesses Contract
13.1 The Types of a Contract
13.2 The Structure of a Contract
13.3 Terms and Conditions
13.4 Specimens of Contract
Unit 14 Agency
14.1 Asking for Sole Agency
14.2 A Favorable Reply
Unit 15 Documents in International Trade
15.1 Commercial Invoice
15.2 Packing List
15.3 Certificate of Origin
15.4 Weight Memo
15.5 Bill of Lading
15.6 Draft (Bill of Exchange)
15.7 Letter of Credit
參考譯文
參考答案
參考文獻
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