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Strategic Management of Innovation and Design
90折

Strategic Management of Innovation and Design

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:NT$ 2989 元
優惠價
902690
無庫存,下單後進貨(到貨天數約45-60天)
可得紅利積點:80 點
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作者簡介

商品簡介

There is now widespread agreement that innovation holds the key to future economic and social prosperity in developed countries. Experts studying contemporary capitalism also agree that the battle against unemployment and relocations can only be won through innovation. But what kind of innovation is required and what is the best way to manage, steer and organize it? Grounded on experiences of innovative firms and based on recent design theories, this book argues that instead of relying on traditional R&D and project management techniques, the strategic management of innovation must be based on innovative design activities. It analyses and explains new management principles and techniques that deal with these activities, including innovation fields, lineages, C-K (Concept-Knowledge) diagrams and design spaces. The book is ideal for advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.

作者簡介

Pascal Le Masson, Benoit Weil and Armand Hatchuel are Professors of Design and Management, Chair of Design Theory and Methods for Innovation at the Centre for Management Science (CGS), MINES ParisTech, Paris.

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優惠價:90 2690
無庫存,下單後進貨
(到貨天數約45-60天)

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