INTRODUCTION TO BUSINESS 3/E

This exciting, all new edition of Introduction to Business, 3e introduces students to core business concepts and how they center around a companys business plan. This texts applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a Business Plan Booklet and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.

Madura, Jeff
Florida Atlantic University

Jeff Madura is the SunTrust Bank Professor of Finance at Florida Atlantic University. He has written several textbooks, including International Financial Management and Financial Markets and Institutions. His research on topics of banking and financial markets has been published in numerous journals, including Journal of Financial and Quantitative Analysis, Journal of Money, Credit and Banking, Journal of Banking and Finance, Applied Financial Economics, Journal of Risk and Insurance, Journal of Financial Research and Journal of Financial Services Research. He has received awards for excellence in teaching and research, and has served as a consultant for commercial banks, securities firms, and other corporations. He has served as a Director for the Southern Finance Association and Eastern Finance Association, and served as President of the Southern Finance Association.

PART I. ORGANIZATION OF A BUSINESS 1. Planning a Business 2. Selecting a Form of Business Ownership 3. Establishing Ethics and Social Responsibilities PART II. BUSINESS ENVIRONMENT 4. Assessing Economic Conditions 5. Assessing Industry Conditions 6. Assessing Global Conditions PART III. MANAGEMENT 7. Managing Effectively 8. Organizational Structure 9. Improving Productivity and Quality PART IV. MANAGING EMPLOYEES 10. Motivating Employees 11. Hiring, Training, and Evaluating Employees PART V. MARKETING 12. Creating and Pricing Products 13. Distributing Products 14. Promoting Products PART VI. FINANCIAL MANAGEMENT 15. Accounting and Financial Analysis 16. Financing 17. Expanding the Business PART VII. SPECIAL TOPICS 18. Using Information Technology 19. Managing Risk 20. Synthesis of Business Functions