Cambridge English for Marketing Student's Book with Audio CD

本教材乃劍橋大學出版社和英國皇家特許行銷學會（Chartered Institute of Marketing, CIM）合作認可出版之行銷精簡課程。透過實務學習活動來擴充行銷領域專業用語及溝通技巧；真實情境的練習協助行銷人才對實際工作場域能有充分準備。
內容涵蓋行銷相關主題包括行銷計畫、市場研究、品牌行銷及數位行銷等，十個獨立單元讓學生能專注在切身範疇。除專業行銷用語外，學生同時能建立工作特殊技能如簡報準備、安排焦點團體、活用強弱機危綜合分析法（SWOT analysis）、大環境分析（PESTEL analysis - Political, Economic, Social, Technological, Environmental, Legal）和五力分析（Five Forces analyses）等從事行銷審查評估、策畫營銷組合、準備行銷宣傳、組織活動展覽及建立數位行銷策略。
使用本教材之教師無需具備專業知識背景即可授課。另有線上教學資源及相關另育背景知識可供下載。聽力CD、答案和錄音稿附書後，教學或自習都方便。

Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies.

The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.