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Escape from the Ivory Tower ─ A Guide to Making Your Science Matter
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In this handbook, Baron, a zoologist, science writer, and communications trainer for the Communication Partnership for Science and the Sea (COMPASS) and Stanford U., helps scientists who lack communication skills share their research with journalists, policy makers, and the wider world. She draws from her work in the training program at COMPASS and summarizes the content of workshops she developed with colleagues, describing the skills needed for effective communication. Using stories of other scientists' experiences and essays by journalists and policy experts, she covers talking to journalists and policy makers, preparing for interviews, writing an op-ed, giving testimony, and anticipating and dealing with backlash. Annotation c2010 Book News, Inc., Portland, OR (booknews.com)
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Nancy Baron is Outreach Director of COMPASS, the Communications Partnership for Science and the Sea. She designed and leads the communications trainings for the Aldo Leopold Leadership Program. She and her COMPASS team offer a wide range of workshops for academic scientists as well as scientists who work for the government and non-governmental organizations in North America and abroad. Her experience as a Canadian National Parks biologist and science writer inspired her to help bridge the gaps among scientists, journalists, and policymakers. An ardent naturalist, Baron has led natural history expeditions around the world. She wrote the popular introductory field guide, Birds of the Pacific Northwest, as a way to help people engage with the natural world.
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