90折
Develop Your Marketing Skills
商品資訊
系列名：Creating Success
ISBN13：9780749462420
出版社：Kogan Page Ltd
作者：Neil Richardson; Ruth Gosnay
出版日：2010/12/28
裝訂：平裝
定價
：NT$ 523 元優惠價
：90 折 471 元
無庫存，下單後進貨(到貨天數約30-45天)
下單可得紅利積點：14 點
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商品簡介
作者簡介
商品簡介
Develop your Marketing Skills is a user-friendly guide that will show you how to integrate marketing into your business and improve its competitive edge. It highlights issues that are at the cutting edge of marketing practice, such as sustainability, and outlines key concepts and principles including:
-product management
-market research
-communications
-market coverage
-creating a marketing plan
-pricing perspectives
With summary pages at the end of each chapter containing questions and suggested activities, Develop your Marketing Skills is a must if you want to enter the marketing profession, develop your current knowledge or run your own business.
-product management
-market research
-communications
-market coverage
-creating a marketing plan
-pricing perspectives
With summary pages at the end of each chapter containing questions and suggested activities, Develop your Marketing Skills is a must if you want to enter the marketing profession, develop your current knowledge or run your own business.
作者簡介
Ruth Gosnay teaches at Leeds Business School in the UK. She has extensive experience working for household names in various marketing roles. Neil Richardson teaches at Leeds Business School in the UK. He has private sector experience in sales, marketing and customer service.
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