City Branding: Theory and Cases

"City Branding - Theory and Cases offers a fascinating glimpse into the multidisciplinary world of branding theory and practice applied to urban environments. This book sets a major benchmark in the development of branding as a field of knowledge and will inform urban management research agendas and policy making worldwide in this new millennium." - Dr Andres Coco-Stefaniak, Editor-in-Chief, `Journal of Town & city Management'

"This is an important book which gives a tremendous wealth of well-researched insights into the practice of city branding. By drawing upon a range of contributors from diverse theoretical backgrounds, it provides a holistic view and makes a significant contribution to the emerging field of city branding. This book is set to become a must-have for anyone involved in place branding." - Dr Teemu Moilanen, place branding specialist and author of `How to Brand Nations, Cities and Destinations' (Palgrave Macmillan)

"In a global world, cities are increasingly seeking differentiation through brand strategies. This book not only offers an original approach to city brand theory, but also provides illustrative examples through a showcase of cities across the world as a means to better understanding of this novel form of branding."- Dr Edgar Centeno, Monterrey Institute of Technology, Mexico; `Place Branding and Public Diplomacy' Regional Editor for the Americas and the Caribbean

The practice of city branding is being adopted by increasing numbers of city authorities around the world and is having a direct impact on public and private sector practice. This emerging phenomenon is captured with contributions from international place branding experts in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

This is a highly focused, yet broad and comprehensive, city branding text that is strong both in theory and practice.

Dr Keith Dinnie is one of the world's foremost authorities on place branding, and Academic Editor of the leading Palgrave Macmillan journal Place Branding and Public Diplomacy. His research and consultancy work includes projects conducted on behalf of the Korea Institute for Industrial Policy Studies, Trade Council of Iceland, William Grant & Sons, Euro RSCG advertising, agency, Landor Associates, Burson-Marsteller, and Diageo. He is a popular presenter and has delivered workshops and seminars in the United States, United Kingdom, China, Japan, South Korea, Malaysia, Greece, Portugal, Germany, and Iceland. He is the Director of the Centre for City Branding and the Founder of Brand Horizons consultancy.