International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation

The International Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets. Each chapter is supported with examples of relevant place brands or specific perspectives. The book's coverage of cases affords insights into trends and place branding techniques used in both industrialized and emerging markets.

Frank M. Go is Professor and Director of the Center for Tourism Management at the Rotterdam School of Management (RSM), Erasmus University, The Netherlands. Prior to his present post he served within business faculties at universities in Canada and Hong Kong. His research focus is on marketing strategy, destination images and brand identity, ICT and innovation, and sustainable business development. He serves as Academic Director of the MSc program - a joint program of RSM/Hotel School, The Hague - and is a visiting professor at Rikkyo University, Tokyo, Japan, and The Open University Business School, UK. Go has also authored or co-authored more than 125 articles, official reports and book chapters. His recent writing builds on the interaction approach developed by the IMP Group. It focuses on managing complex relations with customers, suppliers and other business partners to improve the position in networks on which the very survival of organizations stands or falls
Robert Govers is Adjunct Associate Professor, holding the Visiting Flanders Chair in Tourism Management, at the Consortium University of Leuven, Belgium, where he was also Project Manager at the Flemish Center for Tourism Policy Studies. Besides this he is a member of the visiting faculties with RSM/Hotel School, The Hague, IULM University in Milan, the University of Turin and several institutes in Dubai. He has co-authored many publications in the field of place branding and image, tourism, hospitality and quality management. As a project manager, Govers has been involved in many consultancy projects for organizations such as IATA, the European Commission, the Flemish Government and various Dutch ministries and tourism promotion boards, and has taught courses on place branding, marketing, services marketing, strategic services management, and research methods