A Quick Start Guide to Social Media Marketing: High-Impact, Low-Cost Marketing That Works
商品資訊
系列名:New Tools for Business
ISBN13:9780749457587
出版社:Kogan Page Ltd
作者:Neil Richardson; Ruth Gosnay; Angela Carroll
出版日:2010/10/28
裝訂:平裝
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商品簡介
A Quick Start Guide to Social Media Marketing shows how using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness.
For anybody who wants to learn about high-impact, low-cost social media marketing that works, this Quick Start Guide provides an understanding of how theories and tools work in actual business scenarios.
For anybody who wants to learn about high-impact, low-cost social media marketing that works, this Quick Start Guide provides an understanding of how theories and tools work in actual business scenarios.
作者簡介
Neil Richardson has a wealth of private-sector experience in sales, marketing and customer service. He is a Senior Lecturer in Marketing at Leeds Business School and actively involved in marketing education, research and consultancy.
Ruth M Gosnay has a vast experience of working for household names in various marketing roles. She has been a Senior Lecturer in Marketing for nine years. Ruth and Neil also co-authored Develop. Your Marketing Skills published by Kogan Pagel.
Angela Carroll is currently a Senior Teaching Fellow at Leeds University Business School where she specializes in teaching media with an emphasis on new media applications.
Ruth M Gosnay has a vast experience of working for household names in various marketing roles. She has been a Senior Lecturer in Marketing for nine years. Ruth and Neil also co-authored Develop. Your Marketing Skills published by Kogan Pagel.
Angela Carroll is currently a Senior Teaching Fellow at Leeds University Business School where she specializes in teaching media with an emphasis on new media applications.
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