Online Multimedia Advertising: Techniques and Technologies

Fifteen articles from computer marketing professionals from major firms such as Google and Microsoft showcase current trends in Internet based advertising. Divided into five sections covering text and banner advertising, image presentation, video advertising, behavior targeting and personalization and the mobile market, topics discussed include click-through rate estimation, in-image advertising, content aware video overlays, contextual in-stream video advertising, distributed technologies for personalized ad delivery and targeted mobile advertising in the IP multimedia subsystem. Individual papers include abstracts, illustrations, notes and references and a volume-wide compilation of reading resources is provided. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)