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Sell What You Sow ─ The Grower's Guide to Successful Produce Marketing
商品資訊
ISBN13：9780963281401
出版社：New World Pub
作者：Eric Gibson
出版日：1993/01/01
裝訂：平裝
規格：27.9cm*21.6cm*1.9cm (高/寬/厚)
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作者簡介
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商品簡介
The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers’ markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.
作者簡介
Eric Gibson is a journalist whose articles have appeared in dozens of agriculture trade journals and the coauthor of The New Farmers' Market.
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