90折
Tourism Local Systems And Networking
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ISBN13：9780080449388
出版社：Elsevier Science Ltd PBKELSVSC
作者：Luciana Lazzeretti (EDT); Clara S. Petrillo (EDT)
出版日：2006/04/19
裝訂：精裝
定價
：NT$ 8775 元優惠價
：90 折 7898 元
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This book focuses on the role of networking, cooperation and partnership in destination management in response to the changing environment of the tourism industry.
Firms and institutions are nowadays required to implement drastic management changes: they must adopt a systemic approach and become actively involved in formal and informal networks in order to increase efficiency and product quality, to gain a sustainable edge and face the competitive context.
The work is dedicated to deepening the topics of the "Networking and Tourism Local System" session of the 12th ATLAS 2004 Annual Conference, "Networking & Partnership in Destination Development & Management", held in Naples.
From a theoretical point of view, the papers included herein relate to two macro reference areas: applied economics and managerial sciences. The analysis range from national to local levels and focus on strategies, policies, and project experiences.
Several cases from different areas (Finland, France, Ireland, Italy, Malaysia, Portugal, Spain, Sweden) are examined and provide features and issues that can be applied beyond the cultural and economic contexts.
* International in Scope
Firms and institutions are nowadays required to implement drastic management changes: they must adopt a systemic approach and become actively involved in formal and informal networks in order to increase efficiency and product quality, to gain a sustainable edge and face the competitive context.
The work is dedicated to deepening the topics of the "Networking and Tourism Local System" session of the 12th ATLAS 2004 Annual Conference, "Networking & Partnership in Destination Development & Management", held in Naples.
From a theoretical point of view, the papers included herein relate to two macro reference areas: applied economics and managerial sciences. The analysis range from national to local levels and focus on strategies, policies, and project experiences.
Several cases from different areas (Finland, France, Ireland, Italy, Malaysia, Portugal, Spain, Sweden) are examined and provide features and issues that can be applied beyond the cultural and economic contexts.
* International in Scope
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