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Nudge ─ Improving Decisions About Health, Wealth, and Happiness
商品資訊
ISBN13：9780143115267
出版社：Penguin Group USA
作者：Richard H. Thaler; Cass R. Sunstein
出版日：2009/02/24
裝訂／頁數：平裝／312頁
規格：21.6cm*14.0cm*1.9cm (高/寬/厚)
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作者簡介
商品簡介
For fans of Malcolm Gladwell’s Blink and Nobel Prize winner Daniel Kahneman’s Thinking Fast and Slow, a revelatory new look at how we make decisions
A New York Times bestseller
An Economist Best Book of the Year
A Financial Times Best Book of the Year
Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.
作者簡介
Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of ChicagoA’s Graduate School of Business.
Cass R. Sunstein is Felix Frankfurter Professor of Law at Harvard Law School.
Cass R. Sunstein is Felix Frankfurter Professor of Law at Harvard Law School.
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